Tourism literacy: building a proposal of competencies baed on the mediators of the algarve and their contributions to the concept
DOI:
https://doi.org/10.5281/zenodo.10424331Keywords:
Tourism Literacy, Media, MediatorsAbstract
The article gives notice of an ongoing research, which analyses the media productions of three Tourism Management Organizations in Algarve/Portugal (Região de Turismo do Algarve - RTA, Associação de Turismo do Algarve - ATA and Municipality of Faro). The aim is to conceptualize whts is Tourism Literacy, as well as the competences associated to it and the role played by the mediators involved in this process that connects them, through their communication channels, to tourists. Based on the models proposed by Pérez-Rodríguez and Delgado-Ponce (2012), Ferrés and Piscitelli (2012) and Scolari et. al. (2018) we are building a proposal of competencies, pointing Knowledge, Comprehension and Expression as essential dimensions for the existence of literacy within the tourism industry, taking into consideration that Tourism Literacy will be part of a continuous and holistic learning process, integrated in a new ecology of multiple literacies.
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