Anais Brasileiros de Estudos Turísticos

BRASÍLIA BEYOND WINGS AND AXLES: CHALLENGES AND POTENTIAL FOR SOCIO-PRODUCTIVE INCLUSION IN FEDERAL DISTRICT´S TOURISM

2025-12-29T13:28:17+00:00

The objective of the study was to recognize the obstacles and potential for the realization of a direct marketing process, between small rural producers from Federal District and the tourist trade in Brasília, with a view to contributing to the formulation of more assertive and effective public policies for socio-productive inclusion. Encouraging socio-productive inclusion in tourism, in the DF region, is presented as a fundamental practice, given the manifest situation of notorious local socioeconomic inequality. Ensuring marginalized groups' participation in the economic benefits of the sector is a central premise for the territory’s sustainable development. The methodology covered: bibliographic and documentary research; mapping organized groups in the tourism and rural production sectors; and conducting semi-structured interviews. Nine (09) influencing factors were evaluated, which contribute or hinder socio-productive inclusion in tourism in the DF. The results indicate that the lack of land regularization for access to credits, and the lack of labor, are still the main influencing factors in the process of socio-productive inclusion in tourism in Brasília.

SOCIAL MEDIA'S IMPACT ON HOSPITALITY MARKETING: TRENDS, STRATEGIES, AND FUTURE DIRECTIONS

2025-12-27T02:02:26+00:00

This study aims to explore the multifaceted impact of social media on hospitality marketing, focusing on identifying key trends, strategies, and future directions. The review synthesizes key concepts such as omni-channel strategies, influencer marketing, and user-generated content (UGC), illustrating their interrelationships and implications for the hospitality industry. These concepts highlight how social media platforms have evolved into dynamic online communities characterized by user-generated content and participatory engagement. Using a comprehensive literature review, this study examines existing research to identify significant patterns and themes. The findings reveal that social media enhances brand identity, customer engagement, and reputation management through visual storytelling, influencer partnerships, and responsive feedback mechanisms. The review underscores the importance of integrating online and offline touchpoints to create cohesive guest experiences and foster loyalty. Additionally, the analysis highlights the persuasive power of authentic influencer endorsements and the credibility of UGC in shaping consumer perceptions. The conclusions emphasize the necessity for hospitality businesses to adopt integrated marketing approaches and leverage social media's dynamic capabilities to meet the evolving needs of digitally engaged consumers. By addressing identified research gaps, such as the long-term impact of influencer endorsements and the nuances of customer trust in UGC, this study offers both theoretical insights and practical recommendations. These insights aim to guide the development of effective strategies that enhance guest experiences, optimize marketing efforts, and ensure industry relevance in the digital age.

APPLYING A FEMINIST CARE ETHIC TO THE GENDER-BASED HURDLES OF WOMEN TOURISM ENTREPRENEURS IN RURAL INDIA: INSIGHTS FROM BOLPUR-SANTINIKETAN

2025-12-27T01:54:59+00:00

Women entrepreneurs in rural India, especially in West Bengal, are increasingly contributing to the tourism economy. The state leads the country with 23.4% of women-owned Micro, Small, and Medium Enterprises (MSMEs), reflecting a progressive approach to empowerment. In rural areas, women are utilising local resources and cultural heritage to establish tourism-related businesses such as homestays, guided tours, and handicraft enterprises. This research directly examines how the entrepreneurial ecosystem in Bolpur-Santiniketan supports women entrepreneurs through gender equity initiatives in confronting gender-based obstacles. The study is based on a conceptual framework from feminist theory and the ethic of care. This perspective argues that the region's entrepreneurial culture, while strongly rooted in transgenerational know-how, is simultaneously constrained by pervasive patriarchal structures and deep social vulnerability. Methodologically, we employed a qualitative approach, utilising semi-structured interviews with entrepreneurs and stakeholders. The data was analysed through a feminist lens to explore the lived experiences within this ecosystem. Our findings analyse and reveal three main gender equity issues: (i) 'Entrepreneuring and the Motherhood Penalty'; (ii) 'The Gender Entrepreneurship Binary: Balancing Pursuit and Nurturing'; and (iii) 'Social Conditioning and Gender Norms: Reinforcing Gender Inequities.' The analysis shows these are direct results of systemic biases and social inequality, critically limiting business growth and personal agency. Based on our findings, we highlight specific gender biases and suggest pathways to promote equity. In conclusion, this study presents a theoretical framework to understand and address these inequalities comprehensively and to strengthen the success of women entrepreneurs. This adds to feminist scholarship and offers policymakers practical, actionable guidance to cultivate a more equitable and supportive entrepreneurial ecosystem.

Attitude to the DMO’s roles and interaction with stakeholders in tourism destinations in the North Caucasus region

2025-11-18T14:27:24+00:00

Management of tourist destinations is a priority area in the modern tourism industry and in economic science. In this regard, destination management organizations are critical players in territorial planning and tourism development. The North Caucasus republics are a growing destination for Russian and foreign tourists, which is why the issue of their development is of particular importance, as it is impossible without addressing the tasks of cooperation among the central tourism-related institutions. The article is focused on the role and problems of functioning of DMO’s in North Caucasus republics, particulary on the two key issues: 1) revealing the conditions and tools for the functional relationships among stakeholders in tourist destinations of the Kabardino-Balkarian, Karachay-Cherkess, and Chechen Republics of the Russian Federation, and 2) identifing the abundance and diversity of actions taken by stakeholders for the coordinated management of these destinations. A comparative characteristic of Russian and European literature approaches to managing a tourist destination makes it possible to understand the modern functions and models of DMOs as the key tool of tourism development. A qualitative and quantitative survey of the key stakeholders’ opinions in the tourist destinations considered allowed making conclusions about the implications for managing ski tourism destinations by a Destination Management Organization in Russia. The analysis of qualitative expert interviews and a quantitative stakeholder survey in the North Caucasus reveals the advantages of coordinated destination management for various stakeholder segments and their potential for further development. The results of the study indicate the underdeveloped state of the DMO system in the North Caucasus republics and highlight the need to implement a set of measures to plan the territorial development of their tourist complexes, particularly in ski tourism.

Presence of leisure in fieldwork in undergraduate tourism programs in Brazil: ambiguities, dilemmas and challenges

2025-11-17T18:07:01+00:00

This paper aims to discuss the ways in which fieldwork is present in the teaching practices of Brazilian professors in undergraduate tourism programs. In addition, it seeks to understand how educators who make use of fieldwork perceive the presence of leisure in educational practices in higher education in tourism. The main concepts discussed concern reflections on the relationships between leisure and education, as well as the presence of fieldwork in Portuguese-language scientific literature in the field of tourism in Brazil. To achieve the proposed objectives, the following methodological procedures were adopted: (i) bibliographical research; (ii) documentary research; (iii) interviews; and (iv) qualitative analysis. Data analysis drew on analytical tools from Discourse Analysis, based on interviews conducted with 34 professors from nineteen undergraduate tourism programs in Brazil. In this way, the study seeks to contribute to reflections on the importance of fieldwork for undergraduate tourism programs, as well as on the challenges and contributions of this teaching practice to broadening knowledge and practice in the education of tourism graduates. The results reveal the existence of diverse understandings regarding the terminology used to refer to this educational practice, without making clear the meanings encompassed by each term. Furthermore, the data indicate the existence of a field of tensions concerning the recognition of the presence of leisure in these initiatives.

Matoli, gastronomic culture, festival, and tourism: exploring Ganesh Chaturthi in Goa through the lens of cultural ecology theory and the convivialist approach

2025-11-21T19:02:58+00:00

The celebration of Ganesh Chaturthi in India, especially in Goa, is closely linked to unique cultural traditions that showcase the region’s rich heritage, traditional values, and ecological awareness. A key tradition is the Matoli, a decorative canopy made from locally sourced herbs, fruits, roots, and shrubs, representing the community’s strong connection with its natural environment and linking culinary customs to ritual practices. This study examines how gathering materials for Matoli and preparing festive dishes promote community cohesion, fostering collaboration and shared cultural expressions. Using cultural ecology theory (Steward, 1955; Rappaport, 1967; Harris, 1966), the research explores how societal practices are closely linked to the natural environment. Using a mixed-method approach, the study combines ethnographic fieldwork, botanical surveys, and interviews with local residents to explore both the cultural and ecological aspects of the Matoli tradition, including its culinary elements. The findings highlight how these practices can help preserve cultural identity, encourage sustainable eating habits, and strengthen community ties. In line with the Convivialist Manifesto (https://convivialism.org/), we contend that tourism should coexist with the normal functioning of host societies without fundamentally changing or subordinating them, following an alternative post-neoliberal convivialist logic. By examining the connection between tradition, biodiversity, and food culture, the study provides insights into how festivals like Ganesh Chaturthi can serve as platforms for cultural conservation and environmental awareness.

Overtourism in rural areas of Turkey: a tale of two towns

2025-09-04T18:04:26+00:00

This study aims to analyze the impacts of tourism development on rural areas in Isparta, Turkey, focusing on stakeholders’ perspectives in two towns. It examines the interplay between overtourism, challenges in rural tourism, and sustainable tourism development, situating these within the broader literature on tourism planning and governance. A qualitative case study approach was employed, using 27 semi-structured interviews with local residents, Government officials, private sector representatives, and academics. The findings reveal contrasting development models: a structured, top-down approach versus an uncoordinated, bottom-up model, highlighting issues such as infrastructure deficits, environmental damage, and limited local involvement. The study concludes by emphasizing the importance of long-term planning, stakeholder collaboration, and addressing governance challenges to mitigate overtourism and enhance sustainable rural tourism. These insights contribute to both theoretical understandings and practical strategies for managing rural tourism sustainably.

OPPORTUNITIES AND CHALLENGES OF CROSS-CULTURAL EDUCATION IN TOURISM

2025-10-27T18:27:38+00:00

Technological advances and increased intercontinental mobility have made the world a smaller place. Today, it is common to encounter people from different cultures in a country or even a town, whether as visitors, students or workers. As a result, micro-scale education systems have shifted from homogeneous environments to more heterogeneous systems that represent diverse cultures and associated values. More specifically, student exchange programmes such as Erasmus are considered to be the main reasons for strengthening intercultural communication in education. At the same time, it is of great importance to emphasise the importance of intercultural education in tourism. In this study, individual interviews were conducted with tourism students residing in Turkey and studying tourism. The aim of the study is to identify the opportunities and challenges that foreign students encounter during their education in Turkey, particularly from an academic, social and cultural perspective. A qualitative research plan was developed using content analysis, and the opportunities and challenges encountered by the students were presented through themes based on the interviews focusing on their experiences. In line with the findings of this study, the opportunities and challenges of intercultural education in tourism were comprehensively addressed. The students' future plans were examined within the framework of push and pull theory, and recommendations for the future were presented to universities.

THE EFFECT OF GASTRONOMIC STORIES TOLD BY TOUR GUIDES ON TOURIST BEHAVIOUR: A CASE OF RAW MEATBALLS

2025-10-27T17:58:01+00:00

This study aims to examine the effect of gastronomic stories told by tour guides on tourist behaviors and the creation of memorable tourism experiences. For this purpose, raw meatballs (çiğ köfte), the main dish featured in the Sıra nights tradition inscribed on the UNESCO list, was selected. A qualitative study was designed. To analyze the data, the MAXQDA 2020 program was utilized, and content analysis was conducted. The analysis results revealed that all participant groups (tourists, tour guides, Sıra night organizers) were familiar with the story of raw meatballs, primarily obtaining information through oral sources. Gastronomic stories were found to positively influence tourists' desire to experience the food and enhance memorable tourism experiences

MANAGEMENT OF COMMON GOODS AND COMMUNITY-BASED TOURISM AS AN ALTERNATIVE FOR LOCAL DEVELOPMENT IN THE AGRARIAN COMMUNITIES SAN MIGUEL DEL CARRIZAL AND COPALA, CONCORDIA, SINALOA, MÉXICO

2025-08-29T15:44:35+00:00

This investigation aims to analyze the management of common goods as a foundation for community tourism development in rural areas of Concordia, Sinaloa. The research examines how collective action, social cohesion, and community social capital interact within the theoretical framework of common goods governance and community-based tourism. Through a qualitative ethnomethodological approach, the study gathered data via semi-structured interviews, focus groups, and social cartography in the agrarian communities of Copala and San Miguel del Carrizal. Findings reveal significant deficiencies in collective action mechanisms, with contrasting patterns of social fragmentation between communities that affect their capacity to effectively manage common resources for tourism purposes. The research concludes that the transformative potential of community tourism for sustainable local development can only materialize when organizational, economic, environmental, and institutional dimensions are simultaneously addressed, suggesting that complementary tourism profiles could catalyze novel forms of inter-community collaboration.

SOCIAL INNOVATION AND PEDAGOGICAL TOURISM IN RURAL AREAS: BENEFITS OF EXPERIENTIAL LEARNING IN THE CASE OF ENTRE SERRAS ASSOCIATION (LIMA DUARTE, MG, BRAZIL)

2025-10-05T17:42:22+00:00

In contemporary times, pedagogical tourism emerges in rural areas as an educational approach that connects students with traditional knowledge and community lifestyles. More than just a tourist activity, this model integrates education, culture, and environmental conservation, transforming rural environments into dynamic, living classrooms. Combined with the notion of social innovation, it creates immersive experiences that enhance learning while building solutions to local challenges, establishing direct synergy with multiple Sustainable Development Goals (SDGs) agreed upon in the global context of the 2030 Agenda. This study aims to analyze how the integration of pedagogical tourism and social innovation can promote experiential learning for students and socioeconomic strengthening for rural communities. The research adopts a qualitative methodology with a mixed-method approach, combining literature review, document analysis, interviews, and direct observation with field notes. The results demonstrate that rural pedagogical tourism enables the development of experiential education and community development, becoming a practical-applied tool for achieving multiple SDGs. Final considerations highlight the connection between theory and practice, generating improved educational, socioeconomic, and environmental conditions in line with international agreements.

Why does no one ask the children?

2025-05-15T23:13:39+00:00

Our Brazil-focused research analyses tourism development by deliberately disregarding the limited perspective of the economy-centric paradigm of children in tourist destinations. In consumerist logic there are limited numbers of works related to children in tourism. As a result, we know little about children’s perceptions of tourism given that they are a highly neglected social group in terms of their opinions and perceptions. Yet evidence exists that when children are invited to participate in tourism planning they voice perceptive opinions. Brazil’s academic tradition creates potential to plan long-term tourism development yet ignores children. Brazilian tourism is labour-intensive in precarious working hours and engages a failure in experiencing upward social stratification; thus parents and their children remain locked into the social system at the entry-level.

PLANEJAMENTO REGIONAL DO TURISMO E DESAFIOS DA REGIÃO TURÍSTICA BAIXADA VERDE: EVIDÊNCIAS DE UMA ANÁLISE LONGITUDINAL

2025-08-19T23:06:35+00:00

This article aimed to analyze the stage of implementation of the actions proposed in the Strategic Plan of the Baixada Verde Tourist Region (BV) in two distinct periods: between 2017 and 2020, and between 2021 and 2022, as well as considerations about the structure of the plan itself. BV is a tourist region institutionalized in the Tourism Regionalization Program in 2017, composed of ten municipalities located in the Baixada Fluminense, metropolitan region of Rio de Janeiro. This is a case study with a qualitative and exploratory approach. In addition to documentary analysis, a literature review on public policies and tourism planning was conducted, and data were collected through a questionnaire and form completed by the technical team of each municipality for the respective years, allowing for a longitudinal analysis. The execution of the plan faces significant challenges; there are more than 60 planned actions, most of them in short and medium-term, and little consideration was given to the technical, financial, and human resources available in a newly created region. These results highlight the complexity of regional public management and the importance of continuous adaptation of strategic plans to local conditions and implementation capacity.

Geopolitics of the geopolitics of tourism: a Latin American tradition?

2024-12-30T19:48:11+00:00

Recognizing that tourism has evolved into a global activity, its economic importance—stemming from its integration and expansion within the capitalist system—alongside its social significance (as a mechanism for conflict stabilization, social classification, and hierarchy), cultural role (as adherence to values, affirmation of belonging, and secularized rituals), and political function (as an ideological means of promoting a type of integration of peripheral societies into the world system) have progressively increased in contemporary society, particularly in the post-World War II context. This theoretical essay maps, through an unsystematic and narrative review, the main analytical approaches to the geopolitics of tourism in the first two decades of the 20th century, aiming to identify their key characteristics, components, central ideas, and authors, as well as their theoretical developments (schools of thought). Despite the recent increase in studies on the geopolitics of tourism, this subfield remains fragmented at the international level. This paper argues for the existence of an autonomous Latin American tradition dating back to the 1970s, whose continuity, persistence, and renewal (through the training of new generations) can be characterized as a school, albeit one whose dissemination is relatively limited by linguistic barriers. Finally, the essay proposes a research agenda aimed at recovering this autonomous tradition, updating it, and eventually engaging it in dialogue with theories, concepts, and frameworks from other paradigmatic traditions, in order to advance studies in this field.

Guest-host tensions in a fractured world

2024-12-29T15:34:21+00:00

From its outset, the tourism industry has focused its attention on host-guest’s relationships. They were historically characterized by stage of indifference, conflict and harmony. In recent years, some new paradigms have surfaced to hold that tourism should harmonize –although not always happen- the host-guest tensions. After the pandemic, host-guest tensions have been revived while taking radicalized forms. The tourist-phobia, as well as the sentiment of hostility against strangers, is part of a new fractured world where the classic spirit of hospitality is in crisis. The present paper explores the ebbs and flows of the anti-tourist discourse in a post viral context.

Creative tourism and gastronomy: tools for sustainable development and social transformation in vulnerable communities

2025-10-27T13:31:58+00:00

Creative tourism and gastronomy have proven to be potential catalysts for sustainable development, especially in socially vulnerable communities. This study aims to analyze how culinary practices and the design of experiences based on creative tourism can promote sustainable development and the appreciation of the local community. The research uses the Creative District of Passagem de Mariana, Minas Gerais, Brazil, as a locus of study. This stands out as a creative territory, emerging as a central agent, offering authentic gastronomic experiences that showcase the richness and diversity of local cuisine. The methodology employed, through a qualitative approach of participant observation, allowed for an in-depth understanding of the perceptions, experiences, and meanings attributed by the various actors involved. The data analysis was conducted qualitatively, engaging in dialogue with the theories presented in this research. In conclusion, creative tourism and gastronomy emerge as effective strategies for sustainable development. Promoting cultural interaction and the appreciation of local knowledge and practices enriches the tourist experience, while also contributing to cultural preservation, income Generation, and community empowerment, proving to be practical tools for the social and economic transformation of these communities.

Analysis of the Liability of Newness in the creative economy: a multi-case study on gastronomic enterprises

2024-11-29T15:01:11+00:00

Although there are studies that examine the Liability of Newness (LoN) in other sectors, few focus on the creative economy. The discussions proposed here connect the concepts of LoN and strategy within gastronomic enterprises. The objective of this research is to analyze the vulnerabilities faced by gastronomic entrepreneurs and the strategies they use to overcome them. The methodological approach involves a multiple-case study, with data collected through semi-structured interviews and analyzed using content analysis techniques. The results, based on the literature, show that internal factors such as the lack of routines, the need to define new roles, and organizational learning, as well as external factors like challenges in accessing critical resources, establishing connections and legitimacy, and low awareness of regulations, are the main causes of vulnerability in the studied gastronomic ventures. Based on learning, the strategies to overcome these challenges include resource mobilization agility, engagement with key stakeholders, the ability to manage difficult environments, and relationship management. In line with the research objectives, the results support the theoretical implications and provide recommendations to strengthen gastronomic ventures in Grão Mogol.

Exploring gaps in young tourists’ travel experiences: a phenomenological approach

2025-05-18T16:40:42+00:00

Although it has gained significant popularity in the literature, there is limited information on the behaviour of young tourists. This study addresses this gap by exploring how young tourists' perceptions of their experiences are shaped and identifying the factors that influence their holidays. Furthermore, insights into youth tourism can inform the development of successful strategies by tourism destinations and managers. In this context, a phenomenological study was conducted to examine the relationship between planning, executing, and reflecting on a tourist trip. Qualitative data were obtained through document analysis, focus groups, and interviews. The results show that technology cannot be ignored when considering young people's perceptions of tourism experiences. Technology and social media exert a dominant influence over all phases of young people's travel planning and beyond. Moreover, different characteristics of young people, such as lifestyle, interests, expectations, and tourism behavior, are shaped by them. This inference necessitates a reevaluation of the approach to creating memorable tourism experiences proposed by Kim et al. (2012). This is because the factors in the expectation and perception process for young tourists are viewed differently from those of previous groups. As a result, tourism practitioners should shift their focus from experience quality to demographically based product and service design.

SUCCESS FACTORS, CONTRIBUTIONS AND SUSTAINABILITY REQUIREMENTS OF THE CARNIVALS: THE CASE OF INTERNATIONAL ADANA ORANGE BLOSSOM CARNIVAL

2024-11-04T13:27:24+00:00

The International Adana Orange Blossom Carnival, held in the Mediterranean Region of Turkey, has become a successful event that attracts more attention every year. This study aims to find out the critical success factors of the carnival, its contributions to the city and the requirements for its sustainability based on the stakeholders’ perspectives. In this context, qualitative data were collected via the interview with 194 stakeholders. Qualitative data were subjected to content analysis to determine the codes and categories. Chi-square tests were utilized to find out the relations between the categories obtained from content analysis and groups of stakeholders. Highlighting symbols specific to Adana and diversity of activities were determined as the success factors of the carnival. The stakeholders had some disagreements with regard to different aspects of the carnival, but there was a consensus that the carnival contributed to the city's economy, promotion, socio-cultural structure and social cohesion. Strengthening cooperation among all stakeholders was emphasized for the sustainability of the carnival.

Adaptive strategies in tourism destinations amid migration and displacement

2024-08-28T19:35:07+00:00

This study analyses the interplay between migration, displacement and the tourism industry, shedding light on how destinations worldwide adapt to the dynamic challenges posed by these phenomena. As global migration patterns shift and displacement becomes more frequent due to various factors, including conflict, climate change and socio-economic disparities, tourism destinations are at a critical juncture. Quantitative data collection involved surveys distributed to tourists and local businesses in various destinations monitored by the WTO. The study is based on a secondary dataset collected from different tourism destinations globally, representing different geographical locations, cultural contexts and stages of economic development. The dataset includes data obtained from existing literature, reports and official statistics on migration, displacement and tourism. Adaptation strategies used by destinations include community engagement initiatives, sustainable tourism development and the formulation of inclusive policies. In conclusion, this research contributes to a comprehensive understanding of how tourism destinations address the complex challenges of migration and displacement. By illustrating the interconnections between demographic changes, community dynamics and economic resilience, the study provides valuable insights for policymakers, destination managers and researchers seeking sustainable and adaptive solutions in the changing landscape of global tourism.