COVID-19 and women in the tourism & hospitality workforce: a thematic analysis


  • Nimi Markose Avinashilingam Institute for Home Science and Higher Education for Women, India.
  • Bindu V.T. Assistant Professor in the Department of Tourism at Avinashilingam Institute for Home Science and Higher Education for Women, India.
  • LeAnn Brown Associate Profesor and former Chair of the Department of Management, Robbins College of Business and Entrepreneurship, of Fort Hays State University, USA.
  • Babu George Professor of International Business and Dean in the School of Business of Alcorn State University, USA.



impact, tourism, India, Covid-19, Female Labour-Force


The impact of COVID-19 on the tourism and hospitality industries is one of the most hotly debated studies in recent literature, but how women in the tourism and hospitality industries dealt with the pandemic has received insufficient attention. Therefore, the purpose of this research is to explore and investigate the impact of COVID-19 on women in the workforce, specifically in the hospitality and tourism industries in India. A qualitative study methodology was adopted, and in-depth interviews were conducted among 30 females, including employees, small-scale vendors, and entrepreneurs. A thematic analysis of the results was conducted using Nvivo-12. By using thematic analysis, twelve sub-themes were condensed into three main themes. The study addresses the main issues of women in the workforce in a time of uncertainty and crisis and highlights actions needed for the inclusive development of women in society.


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Author Biographies

Nimi Markose, Avinashilingam Institute for Home Science and Higher Education for Women, India.

PhD Candidate / Avinashilingam Institute for Home Science and Higher Education for Women, has her research interests spanning women empoewrment, community development, and sustainability in the tourism context [ ]

Bindu V.T., Assistant Professor in the Department of Tourism at Avinashilingam Institute for Home Science and Higher Education for Women, India.

PhD / Mother Teresa Women's University, is Assistant Professor in the Department of Tourism at Avinashilingam Institute for Home Science and Higher Education for Women, India. She specializes in Behavioral Tourism, Cultural and Heritage Tourism, Eco tourism, Sustainable tourism, and Destination Branding. [ ]

LeAnn Brown, Associate Profesor and former Chair of the Department of Management, Robbins College of Business and Entrepreneurship, of Fort Hays State University, USA.

PhD / Indiana Tech (2013), is Associate Profesor and former Chair of the Department of Management, Robbins College of Business and Entrepreneurship, of Fort Hays State University, USA. She specializes in the field of organizational development and has extensive experience in both consulting and full-time managerial positions within the industry. [ ]

Babu George, Professor of International Business and Dean in the School of Business of Alcorn State University, USA.

PhD / GU (2006), DBA / SMCU (2016), EdS / FHSU (2019), is Professor of International Business and Dean in the School of Business of Alcorn State University, USA. More Recently, he studied extensively the crisis management challenges during Covid-19 and has published several books and monographs on this topic. []


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How to Cite

Markose, N. ., V.T., B. ., Brown, L., & George, B. (2023). COVID-19 and women in the tourism & hospitality workforce: a thematic analysis. Anais Brasileiros De Estudos Turísticos, 13(1).