Examining Package Tourists’ Experience on Overall Package Tour Satisfaction and Behavioral Intentions: First-Time Versus Repeat Package Tourists

Authors

DOI:

https://doi.org/10.34019/2238-2925.2021.v11.32376

Keywords:

Package tour, Package tour satisfaction, Behavioral intentions

Abstract

This paper examines the influence of package tour experience dimensions (i.e., educational, entertainment, escapism, and esthetic experience) on tour satisfaction and behavioral intentions by comparing first-time and repeat package tourists. For this purpose, a self-administered questionnaire was distributed to tourists visiting Istanbul with a package tour. A convenience sampling was adopted and a total of 375 usable questionnaires was included in the analysis. Partial Least Squares Structural Equation Modeling approach was used to examine the data. The study findings indicated that education and esthetic experience affects overall package tour satisfaction for first-time tourists; entertainment and esthetic experience affects overall package tour satisfaction for repeat tourists. Furthermore, the overall package tour satisfaction mediates between these variables and behavioral intentions for both groups. The findings have suggested theoretical and managerial implications, limitations, and suggestions for further studies.

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Author Biographies

Ozan Atsız, Research Assistant at Yozgat Bozok University, (Turkey)

PhD of Tourism Management/Istanbul University (2020). Master in Tourism Management/Istanbul University (2016). Degree in Tourism/Anadolu University (2014). Research Assistant at Yozgat Bozok University since 2015. [ ozan.atsiz@bozok.edu.tr ]

Orhan Akova, Professor and full-time researcher at Istanbul University, (Turkey)

PhD of International Management/Istanbul University (1998). Master in Tourism Management/Istanbul University (1995). Degree in Tourism/Istanbul University (1990). Professor and full-time researcher at Istanbul University. [ oakova@istanbul.edu.tr ]

Gurel Cetin, Associate Professor and full-time researcher at Istanbul University. Chief Editor of Journal of Tourismology, (Turkey)

PhD of International Management/Istanbul University (2012). Master in Tourism Management/Istanbul University (2008). Degree in Tourism/Bogaziçi University (2002). Associate Professor and full-time researcher at Istanbul University. Chief Editor of Journal of Tourismology. [ gurelc@istanbul.edu.tr ]

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Published

2021-10-09

How to Cite

Atsız, O. ., Akova, O., & Cetin, G. (2021). Examining Package Tourists’ Experience on Overall Package Tour Satisfaction and Behavioral Intentions: First-Time Versus Repeat Package Tourists. Anais Brasileiros De Estudos Turísticos - ABET, 11. https://doi.org/10.34019/2238-2925.2021.v11.32376

Issue

Section

Selected papers from International Travel & Tourism Dynamics-ITTD2020