Desarrollo del potencial de destino turístico bajo la influencia de factores internos y externos
DOI:
https://doi.org/10.5281/zenodo.7803822Palabras clave:
Gnoseología turística, Destino turístico, Potencial turístico de la zona, Factores externos, Factores internosResumen
El objetivo de este artículo es identificar cuáles son los principales factores de atractividad de un destino turístico de ocio que tienen mayor impacto sobre el potencial turístico de la zona. Para ello, se realizó una revisión teórica basada en los temas de gestión y planificación de destinos turísticos, en general, y los condicionantes del atractivo de los destinos turísticos, en particular. A partir del análisis de la literatura académica, los autores identificaron los factores internos y externos que afectan al atractivo del destino turístico. El estudio empírico se llevó a cabo en forma de estudio de caso en Rusia, con aplicación de una encuesta online por correo electrónico a expertos en planificación y gestión de destinos turísticos, con el fin de recoger sus percepciones sobre la importancia de los factores de atractivo de un destino turístico y destacar sus parámetros, cotejarlos con la literatura preexistente y consolidar una matriz de categorías relevantes para el análisis del tema. Los resultados exploran los factores internos y externos que afectan al funcionamiento del atractivo del destino turístico. Mientras que los primeros se centran directamente en las operaciones y la funcionalidad del destino, lo que permite mejorar el potencial turístico en un periodo de tiempo determinado; los factores externos son la fuente de provisión de los consumidores sobre una base legislativa y tienen en cuenta la evolución nacional e internacional. Se llegó a la conclusión de que el atractivo del destino turístico, responsable del potencial turístico del territorio, reside en la interacción equilibrada de los factores internos y externos.
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