A Study on Adept Soft Skill & Knowledge Accompanying Hospitality Employee Retention Behavior During Covid-19 Lockdown Phase


  • Salla Vijay Kumar Kadi Sarva Vishwavidyalaya, Gandhinagar (India)




This article converses the acceptability, challenges, and cue forward on hotel employees' through academic research on digital literacy. The researcher intends to study the correlation between personalized training customized by organizations and self –learning digital transformation which has shown its prominence during the unprecedented lockdown phase. The article also tries to emphasize labor flexibility and participation in decision making through various communication channels working in a conducive environment. The bibliographical review studies depict hospitality education, employment, and manpower development as some of the concerns being faced in the digital generation. The results of studies conducted show employee's digital competence as a catalyst to their productivity. They have reinforced and expanded the horizon of the employees to run with the advancement. Paul Gilster (1977) in his book has represented digital technologies as an "essential life skill." The conclusions are that there is an increase in understanding, using, and creating information sources using digital technologies in the tourism sector. The new-gen hoteliers are themselves keeping abreast with the latest innovation in procedures and practices to offer the service or product through the digital presence and retain the customers. Through this paper, the researcher would like to relate e-HR developmental approaches, customer relations management, and retention modeling as a tool for sustainable workforce investment.

 Key words: Hospitality; Digital; Literacy; Retention; Crisis; Knowledge.


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Author Biography

Salla Vijay Kumar, Kadi Sarva Vishwavidyalaya, Gandhinagar (India)

Ph.D Scholar, Kadi Sarva Vishwavidyalaya, Gandhinagar. Master of Philosophy in Tourism Management/MKU (2009). Master in Tourism Management /MKU (2007). Degree in Bachelor of Science – Hospitality & Hotel Administration/IGNOU (2007), Diploma in Hotel Management/NCHMCT (1996). Senior Lecturer cum Senior Instructor) in Bachelor of Science – Hospitality & Hotel Administration/IHMA (2002 onwards. National Awardee – Best Teacher-Hospitality Education/MoT, GOI (2008-09). Aspiring Researcher Awardee/IHC (2017). Award of Excellence in the field of Tourism & Hospitality/IHC (2018). Lectures telecasted live on Food Production/IGNOU-Edusat (2011). Author of Academic, Hospitality and Non –Hospitality Articles/ VARIOUS (2012-2021). Research Scholar publications of various papers/PAN INDIA (2015-21). Core Research Member of consulting hospitality projects (2020). Life Member/ ICSL (2019), RCS (2012), ASCI (2010). CV profile : https://www.linkedin.com/in/salla-vijay-kumar-34129a37/ [ sallavijaykumar75@gmail.com ]




How to Cite

Kumar, S. V. (2021). A Study on Adept Soft Skill & Knowledge Accompanying Hospitality Employee Retention Behavior During Covid-19 Lockdown Phase. Anais Brasileiros De Estudos Turísticos, 11. https://doi.org/10.5281/zenodo.5770073