A Study on Adept Soft Skill & Knowledge Accompanying Hospitality Employee Retention Behavior During Covid-19 Lockdown Phase

Abstract

This article converses the acceptability, challenges, and cue forward on hotel employees' through academic research on digital literacy. The researcher intends to study the correlation between personalized training customized by organizations and self –learning digital transformation which has shown its prominence during the unprecedented lockdown phase. The article also tries to emphasize labor flexibility and participation in decision making through various communication channels working in a conducive environment. The bibliographical review studies depict hospitality education, employment, and manpower development as some of the concerns being faced in the digital generation. The results of studies conducted show employee's digital competence as a catalyst to their productivity. They have reinforced and expanded the horizon of the employees to run with the advancement. Paul Gilster (1977) in his book has represented digital technologies as an "essential life skill." The conclusions are that there is an increase in understanding, using, and creating information sources using digital technologies in the tourism sector. The new-gen hoteliers are themselves keeping abreast with the latest innovation in procedures and practices to offer the service or product through the digital presence and retain the customers. Through this paper, the researcher would like to relate e-HR developmental approaches, customer relations management, and retention modeling as a tool for sustainable workforce investment.

 Key words: Hospitality; Digital; Literacy; Retention; Crisis; Knowledge.