Análisis cronológico del proceso de formación de la imagen turística a través de modelos teóricos
DOI:
https://doi.org/10.34019/2238-2925.2020.v10.28751Abstract
This article is the result of a bibliographical review of the proposed theoretical models of the image formation process of tourist destinations. The studies analyzed were selected according to theoretical contributions and bibliographic citations because they were used as a reference for other research. Eight selected models are presented, at the end of the theoretical review, a new model of the image formation process is proposed, considering the issue of tourist imaginaries as a starting point in the image formation process, considering the importance of the tourist's fantasy in this process. The model also points out the changes in the dynamics of travel and the perception of the destination due to the use of digital platforms, among them, the reporting of the experience in social networks and opinion blogs, as well as the search for prestige and recognition through the publication of photographs and videos.
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