Cultural routes as a tool for geopolitical integration
DOI:
https://doi.org/10.5281/zenodo.10436758Keywords:
Tourist route, Cultural tourism, Geopolitical role of tourism, Integration mechanism, Cultural routes of the Council of Europe, Great Silk RoadAbstract
International cooperation in tourism has long been a tool of geopolitical influence. On the other hand, it is a necessary factor of the tourism industry development both in the world and in its parts. Work on the creation and operation of international tourist routes is one of the forms of international cooperation. The article is aimed at analyzing cultural routes and their influence on integration mechanisms in the geopolitical space of the modern world. For this, certified cultural routes of the Council of Europe and the Great Silk Road project were chosen as model examples. The Cultural Routes of the Council of Europe is a working large-scale project for the creation of a single historical and cultural space through tourism. The Great Silk Road, implemented under the auspices of UNWTO, is at the design stage, and its implementation is constrained by several economic, geopolitical and social factors. Studying the experience of the cultural routes of the Council of Europe made it possible to classify them according to the subject, functions and integration mechanisms. A detailed analysis of routes allowed us to determine the countries that are most and least involved in the European historical and cultural space through tourism. As a result, we formulated a unified conceptual model of the cultural tourist route as a mechanism for geopolitical influence and integration. This model can be applied to other types of tourist routes that bring together several countries and can be a field for cooperation among them.
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