The Relationship Between the Fear of Contracting Coronavirus and the Holiday Purchase Intention of Employees Working in Public Institutions

Authors

Keywords:

covid 19, medo de contrair corona vírus, Intenção de viagem, intenção de compra, feriado

Abstract

The current study aims to determine the relationship between the fear of contracting the coronavirus, the uncertainty levels related to the coronavirus, the anxiety levels related to the coronavirus and the holiday purchase intention of the employees working in public institutions. To achieve this goal, 372 employees from Social Security Institution of Ankara were contacted, and data was collected using a survey technique. The model built within the scope of the research was tested using the partial least squares (PLS) approach. According to the findings of the research, public employees' fear of contracting the coronavirus is strongly impacted by both their uncertainty about the coronavirus and their anxiety level about the coronavirus, whereas their purchase intentions are only adversely affected negatively by their anxiety levels about the coronavirus.

Keywords: Covid 19; Fear of Contracting Coronavirus; Holiday Purchase Intention.

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Author Biographies

Yunus Doğan, Mersin University

Master in Tourism Management (Nevsehir Hacı Bektaş Veli University, 2016). Bachelor’s Degree in Tourism Management (Nevsehir Hacı Bektaş Veli University, 2013). Instructor at Faculty of Tourism, Mersin University. CV: https://orcid.org/0000-0003-3145-8404 [ yunusdogan@mersin.edu.tr ]

Lütfi Buyruk, Nevsehir HBV University

Ph.D of  Management and Organization (Marmara University, 1999). Master in Management (Erciyes University, 1993). Bachelor’s Degree in Tourism Management and Hospitality (Cukurova University, 1989). Prof. Dr. at Faculty of Tourism, Nevşehir Hacı Bektaş Veli University. CV: https://orcid.org/0000-0002-1921-7782 [ buyruk@nevsehir.edu.tr ]

Sevgi BALIKÇIOĞLU DEDEOĞLU, Nevsehir HBV University

(Corresponding author) Master in Travel Management (Mustafa Kemal University, 2013). Bachelor’s Degree in Tourism and Hospitality Management (Mustafa Kemal University, 2010). Instructor at Kozaklı Vocational School, Nevşehir Hacı Bektaş Veli University. CV: https://orcid.org/0000-0002-4881-8560 [ sbalikcidedeoglu@nevsehir.edu.tr ]

Cevat Ercik, Mersin University

Master in Gastronomy and Culinary Art (Mersin University, 2019). Bachelor’s Degree in Hospitality Management (Mersin University, 2007). Instructor at Faculty of Tourism, Mersin University. Orcid ID: https://orcid.org/0000-0002-9768-0027 [ cevatercik@mersin.edu.tr ]

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Published

2022-06-15

How to Cite

Doğan, Y., Buyruk, L. ., BALIKÇIOĞLU DEDEOĞLU, S., & Ercik, C. (2022). The Relationship Between the Fear of Contracting Coronavirus and the Holiday Purchase Intention of Employees Working in Public Institutions. Anais Brasileiros De Estudos Turísticos, 12(1), 1–10. Retrieved from https://periodicos.ufjf.br/index.php/abet/article/view/36652