Sustainable tourism: a new paradigm shift in India's travel and tourism industry

Neeru Dhama; Kanwal Anil

doi:10.5281/zenodo.14577744

Autores/as

Neeru Dhama Ambedkar University Delhi https://orcid.org/0009-0007-5399-5485
Kanwal Anil Ambedkar University Delhi https://orcid.org/0000-0002-7176-2702

DOI:

https://doi.org/10.5281/zenodo.14577744

Palabras clave:

Política Nacional de Turismo, Gestión de Destinos Turísticos, Economía y Turismo, Turismo Sostenible y Digital, NDTM

Resumen

Muchos destinos turísticos en países emergentes, como India, Nepal y Sri Lanka, han experimentado efectos significativos de la pandemia en sus negocios, afectando negativamente al sector y sus economías relacionadas. Esta investigación se centra en la aparición y la remediación de los diversos problemas pospandémicos enfrentados por el sector turístico indio y explora posibles soluciones tecnológicas a estos desafiantes problemas. Además, para alcanzar el objetivo del turismo sostenible, este estudio analiza las iniciativas lanzadas por el gobierno como parte de la Misión de Turismo Digital de India destinadas a apoyar y revitalizar la industria turística del país. Se utilizaron datos primarios y secundarios en el estudio para identificar la importancia de la transformación digital en el sector turístico. Esta investigación demuestra las preocupaciones del turismo sostenible en el período pospandemia y destaca los enfoques resilientes adoptados por la muestra para abordar los problemas emergentes, utilizando el concepto de Cuádruple Línea de Base (Quadruple Bottom Line). También aborda cómo utilizan la tecnología digital para superar los desafíos de la industria y contribuir a la economía nacional. Además, resalta las diversas acciones que el gobierno indio ha implementado para introducir tecnologías digitales en apoyo al sector de viajes y turismo, con referencia específica a la Misión Nacional de Turismo Digital (NDTM), promoviendo un cambio de paradigma en favor del turismo digital para concretar el objetivo de viajes sostenibles y responsables.

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Biografía del autor/a

Neeru Dhama, Ambedkar University Delhi

PhD Scholar, School of Management, Dr. B. R. Ambedkar University Delhi, master in commerce, University of Delhi, bachelor in commerce, University of Delhi), visiting faculty in University of Delhi.

Kanwal Anil, Ambedkar University Delhi

PhD, Securitization & Structured Finance, University of Lucknow (2005). Associate Professor, School of management, Dr. B. R. Ambedkar University Delhi), Research Associate with the Cambridge Centre For Alternate Finance, United Kingdom.

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