Sustainable tourism: a new paradigm shift in India's travel and tourism industry

Neeru Dhama; Kanwal Anil

doi:10.5281/zenodo.14577744

Autores

Neeru Dhama Ambedkar University Delhi https://orcid.org/0009-0007-5399-5485
Kanwal Anil Ambedkar University Delhi https://orcid.org/0000-0002-7176-2702

DOI:

https://doi.org/10.5281/zenodo.14577744

Palavras-chave:

Política Nacional de Turismo, Gestão de Destinos Turísticos, Economia e Turismo, Turismo Sustentável e Digital, NDTM

Resumo

Muitos destinos turísticos em países emergentes, como Índia, Nepal e Sri Lanka, testemunharam os efeitos significativos da pandemia em seus negócios, impactando negativamente o setor e suas economias relacionadas. Esta pesquisa foca no surgimento e na remediação dos diversos problemas pós-pandêmicos enfrentados pelo setor de turismo na Índia e explora possíveis soluções tecnológicas para essas questões desafiadoras. Além disso, para alcançar o objetivo do turismo sustentável, o estudo analisa as iniciativas lançadas pelo governo como parte da Missão de Turismo Digital da Índia, destinadas a apoiar e revitalizar a indústria turística do país. Dados primários e secundários foram utilizados no estudo para identificar a importância da transformação digital no setor de turismo. Esta pesquisa demonstra as preocupações do setor de turismo sustentável no período pós-pandemia e destaca as abordagens resilientes adotadas pelos participantes da amostra para lidar com os problemas emergentes, utilizando o conceito da Quádrupla Linha de Base (Quadruple Bottom Line). Também aborda como eles utilizam a tecnologia digital para superar os desafios do setor e contribuir para a economia nacional. Além disso, destaca as diversas ações que o governo indiano implementou para introduzir tecnologias digitais no apoio ao setor de viagens e turismo, com referência específica à Missão Nacional de Turismo Digital (NDTM), promovendo uma mudança de paradigma em favor do turismo digital para concretizar o objetivo de viagens sustentáveis e responsáveis.

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Biografia do Autor

Neeru Dhama, Ambedkar University Delhi

PhD Scholar, School of Management, Dr. B. R. Ambedkar University Delhi, master in commerce, University of Delhi, bachelor in commerce, University of Delhi), visiting faculty in University of Delhi.

Kanwal Anil, Ambedkar University Delhi

PhD, Securitization & Structured Finance, University of Lucknow (2005). Associate Professor, School of management, Dr. B. R. Ambedkar University Delhi), Research Associate with the Cambridge Centre For Alternate Finance, United Kingdom.

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