Published 2018-07-31
Keywords
- Sharing economy,
- Sustainability,
- Developing countries,
- Brazil
How to Cite
Abstract
New models of entrepreneurship based on sharing have transformed business activity in the first decades of the twenty-first century. Sharing economy firms have been able to achieve global levels of success at an unprecedented pace. However, this niche of innovation ends up decentralizing and disrupting established socio-technical and economic structures, raising a number of sociological and legal questions. The current study aims to identify the limits of the Sharing Economy, particularly in developing countries such as Brazil. Although a critique of hyper-consumption was central to the emergence of the sharing economy niche, it seems to have turned into a purely economic opportunity with little concern for sustainability.
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References
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