APLICANDO UMA ÉTICA DO CUIDADO FEMINISTA AOS OBSTÁCULOS DE GÊNERO DAS MULHERES EMPREENDEDORAS NO TURISMO RURAL DA ÍNDIA: PERSPECTIVAS DE BOLPUR-SANTINIKETAN
DOI:
https://doi.org/10.5281/zenodo.18065309Palavras-chave:
Vulnerabilidade social, Género, Desigualdade social, Mulheres empreendedoras, EquitativoResumo
Mulheres empreendedoras nas zonas rurais da Índia, particularmente em Bengala Ocidental, estão a contribuir cada vez mais para a economia do turismo. Bengala Ocidental lidera a nação com 23,4% das Micro, Pequenas e Médias Empresas (MPMEs) detidas por mulheres. Nas áreas rurais, as mulheres aproveitam recursos locais e o patrimônio cultural para estabelecer negócios, como estadias em casas de família e empresas de artesanato. Este estudo investiga como o ecossistema empreendedor em Bolpur-Santiniketan apoia as mulheres que enfrentam obstáculos baseados no gênero. Fundamentado na teoria feminista e na ética do cuidado, argumenta que a cultura empreendedora da região, embora enraizada no saber-fazer transgeracional, é limitada por estruturas patriarcais e vulnerabilidade social. Empregou-se uma abordagem qualitativa, com entrevistas analisadas por meio de uma lente feminista. As descobertas revelam três preocupações primárias: (i) 'Empreender e a Penalização da Maternidade'; (ii) 'O Binário do Empreendedorismo de Gênero: Equilibrar a Ambição e o Cuidado'; e (iii) 'Condicionamento Social e Normas de Gênero". A análise demonstra que estas são manifestações de preconceitos sistêmicos, que limitam o crescimento e a agência pessoal. O estudo propõe um quadro teórico para abordar estas desigualdades, contribuindo para a bolsa de estudos sobre empreendedorismo feminista e fornecendo orientação para políticas que promovam um ecossistema mais equitativo.
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