Tourists’ intentions to participate in coffee tourism in the context of local Turkish coffee culture

Yeliz  Demir; Serkan Bertan

doi:10.5281/zenodo.14112170

Authors

Yeliz Demir Isparta University of Applied Sciences https://orcid.org/0000-0003-0184-6828
Serkan Bertan Pamukkale University https://orcid.org/0000-0002-9424-5011

DOI:

https://doi.org/10.5281/zenodo.14112170

Keywords:

Coffee Tourism, Cultural Tourism, Local Turkish Coffees, Visit Intention

Abstract

The research aims to determine the factors affecting tourists’ intention to visit destinations where local Turkish coffee varieties are available. The research sample is made up of local tourists. The data was collected by survey and the number of participants reached by convenience sampling method was 308. The study conducted validity, reliability, confirmatory factor analysis, and path analysis to test the hypotheses. According to the results obtained in the research, tourist experience has a statistically significant and positive influence on destination image and perceived value. Destination image positively influences novelty seeking and perceived value. Novelty seeking positive influences on perceived value and visit intention. Finally, visit perception partially mediates between visit intention and destination image. Research results show that local tourists intend to participate in coffee tourism. In this case, local Turkish coffee varieties should be considered by practitioners as an important resource for coffee tourism in Türkiye. In the future, researchers can study foreign tourists’ intentions to participate in coffee tourism in Türkiye.

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Author Biographies

Yeliz Demir, Isparta University of Applied Sciences

PhD of Tourism Management / Istanbul University (2022). Master in Tourism and Hotel Management / Akdeniz University (2016). Degree in Food and Beverage Management / Akdeniz University in 2014. Assistant Professor full-time Faculty of Tourism, Isparta University of Applied Sciences.

Serkan Bertan, Pamukkale University

PhD of Tourism Management / Dokuz Eylül University (2006). Master in Tourism Management Education / Gazi University (2002). Degree in Tourism Management Education / Gazi University in 1998. Professor full-time Faculty of Tourism, Pamukkale University.

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