Stakeholder Coalition: Transitioning to Inclusive Tourism Business Practices and Its Effects on the Community

Joseph Chacko Chennatuserry; Bindi Varghese; Elangovan N

doi:10.5281/zenodo.14579358

Authors

Joseph Chacko Chennatuserry Christ University, Bangalore, India https://orcid.org/0000-0001-6527-0245
Bindi Varghese Christ University, Bangalore, India https://orcid.org/0000-0003-2604-1612
Elangovan N Christ University, Bengalore, India https://orcid.org/0000-0002-4551-6081

DOI:

https://doi.org/10.5281/zenodo.14579358

Keywords:

Inclusive Growth, Sustainable Business Framework, Stakeholder Alliance, Business linkages, Revenue sharing, Value Chain development

Abstract

The integrated travel industry requires an inclusive business strategy to achieve sustainable growth aligned with the Sustainable Development Goals (SDG). This paper assesses the extent of inclusive business practices within Kerala's tourism sector, known as God’s Own Country. It examines how revenue sharing and benefit sharing contribute to creating an ideal inclusive tourism model. The study addresses the gap through a mixed-methods approach, combining a qualitative analysis of five case studies involving tourism stakeholders and a quantitative survey. After validating the survey instrument, data were collected from resorts, hotels, and tour operators. The analysis focused on perceptions of tourism professionals in the hospitality sector, highlighting the importance of multi-stakeholder collaboration and the development of meaningful partnerships in building an ideal tourism destination. This research contributes to the literature by developing a tool to measure inclusive tourism practices. It concludes that proactive, inclusive business policies can enhance the livelihoods of local communities and small enterprises.

Keywords: Inclusive Growth; Sustainable Business; Stakeholder Alliance; Business linkages; Revenue sharing; Value Chain development.

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Author Biographies

Joseph Chacko Chennatuserry, Christ University, Bangalore, India

CHRIST (Deemed to be University), India. Doctorate (PhD) in History and related areas of International Studies, with academic specialization in maritime history, organizational culture, and Indo-Korea relations. Vice Chancellor and Professor at CHRIST (Deemed to be University), Bengaluru, India, in the Department of International Studies, Political Science, and History. He has an extensive academic and administrative career in higher education, contributing to teaching, institutional leadership, and faculty development. He has conducted over 24 workshops on Organizational Culture and Work Values, focusing on their impact on organizational performance for principals and senior faculty members across higher education institutions. Research interests: Maritime History, Organizational Culture, Work Values in Educational Institutions, and Indo-Korea relations. Christ (Deemed to be University), Department of International Studies, Political Science and History, Bengaluru, India. CV: https://christuniversity.in/international-studies,-political-science-and-history/faculty-details/NjI2/MzAy ORCID: https://orcid.org/0000-0001-6527-0245 E-mail: josecc@christuniversity.in

Bindi Varghese, Christ University, Bangalore, India

CHRIST (Deemed to be University), India. Doctorate (PhD) in Commerce with specialization in Tourism from Bangalore University. MPhil in Tourism from Pondicherry University. Postgraduate degree in Tourism Management and PG Diploma in Human Resource Management. Professor and Associate Director at the Centre for Research, CHRIST (Deemed to be University), Bengaluru, India. Former Associate Editor of ATNA – Journal of Tourism Studies. Honorary Director at Kerala Development Society and active member of Indian Tourism Congress. Research interests: Destination Marketing & Management; Ecological Studies; Smart Tourism; Governance and Public Policy in Tourism; Leadership Studies; Sustainable and Inclusive Tourism. CHRIST (Deemed to be University), Centre for Research, Bengaluru, India. CV: https://christuniversity.in/tourism-studies/faculty-details/MjE2/NjAy ORCID: https://orcid.org/0000-0003-2604-1612 E-mail: bindi.varghese@christuniversity.in

Elangovan N, Christ University, Bengalore, India

CHRIST (Deemed to be University), India. Doctorate (PhD) in Management Science (Information Systems) from Anna University, Chennai. MPhil and MSc in Psychology, an MBA in Marketing, a BA in Psychology, and a BE in Mechanical Engineering. Professor of Strategy and Leadership at the School of Business and Management, Christ (Deemed to be University), Bengaluru, India, and Associate Director of the Research and Development Cell at the University level. He is a full-time faculty member teaching in doctoral and postgraduate programs in management. He previously served as Campus Director of the National Institute of Fashion Technology (NIFT), Kannur, Kerala. Editorial Board Member of The Case Journal (Emerald Publishing). Research interests: Strategic Information Systems, Digital Transformation, Artificial Intelligence Applications, Entrepreneurship, Leadership, and Consumer Behaviour. Christ (Deemed to be University), School of Business and Management, Bengaluru, India. CV: https://christuniversity.in/dept/faculty-details/MzI2OA==/MzAx Website: www.worldofresearch.com ORCID: https://orcid.org/0000-0002-4551-6081 E-mail: elangovan.n@christuniversity.in

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