Public Perception of the Tourism and Hospitality Sector During Covid-19 in Kerala, India

Ajesh Antony; Paul Jose P

doi:10.5281/zenodo.18061459

Autores

Ajesh Antony university of Calicut https://orcid.org/0009-0008-7566-7076
Dr. Paul Jose P University of Calicut

DOI:

https://doi.org/10.5281/zenodo.18061459

Palavras-chave:

Decision-Making process, purchasing behaviour, Society and tourism, Tourism post-pandemic, COVID-19 and Tourism

Resumo

Este estudo visa avaliar o impacto da COVID-19 na indústria do turismo, na atitude pública e na tomada de decisão dos viajantes em economias emergentes, com foco nas percepções e comportamentos de risco dos viajantes, com base na Teoria da Motivação de Proteção (PMT). A interação entre ameaças percebidas (gravidade e vulnerabilidade de contrair COVID-19) e mecanismos de enfrentamento (autoeficácia e eficácia da resposta) constitui o núcleo da nossa estrutura analítica, a partir da qual extraímos insights da literatura existente sobre teorias do comportamento em saúde. Os resultados da literatura indicam que a observação do comportamento social, a avaliação de ameaças e a avaliação de enfrentamento influenciam significativamente a negociação e as intenções de restrição de viagem. Utilizando questionários estruturados, os dados foram coletados com 150 entrevistados em Kerala, um destino turístico exótico na Índia, e analisados no SPSS, com atenção específica a fatores demográficos, como idade, gênero e ocupação. Os resultados indicaram que, embora as variáveis demográficas tenham impacto limitado nas atitudes de viagem, as diferenças ocupacionais moldaram significativamente as respostas, destacando o papel da PMT na compreensão dos comportamentos de viagem durante pandemias. O estudo também aponta correlações significativas entre a avaliação de ameaças, a avaliação de enfrentamento e o comportamento de viagem, ressaltando a importância de fortalecer a confiança dos viajantes na mitigação de riscos para incentivar a atividade turística. O estudo conclui que uma melhor compreensão da tomada de decisão dos viajantes e da PMT não só auxilia na compreensão das mudanças no comportamento dos turistas após crises sanitárias, como também auxilia as partes interessadas do turismo a elaborar estratégias direcionadas para impulsionar a resiliência e a recuperação do setor.

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Biografia do Autor

Ajesh Antony, university of Calicut

Currently pursuing a PhD in Tourism from the University of Calicut, Kerala, Author has a good track record in education and leadership. He has an experience of more than 10 years as an assistant professor in commerce and management studies at Sacred Heart College, Chalakudy, Kerala, Sahrdaya College of Advanced Studies, Kodakara, Kerala and St Thomas College (Autonomous) Thrissur, Kerala. His research interests include Tourism, Disruptive business models, entrepreneurship, and Marketing. ORCID: https://orcid.org/0009-0008-7566-7076 Email: ajesh.antony1987@gmail.com Contact: +91 99951 34839.

Dr. Paul Jose P, University of Calicut

He is presently Professor and Principal at Tharananellur Arts and Science College, Thanissery, Irinjalakuda, and Professor in the Department of Commerce affiliated to the University of Calicut, Kerala. He is a Doctoral advisor for Doctoral degree and faculty for Bachelor' and Master' in Business Management at UNICAF, Cyprus. He is also a recognized Research Guide of the University of Calicut attached to the Research Department of Commerce of St. Thomas' College (Autonomous), Thrissur, Kerala, India where he served as an Associate Professor for 27 years. He also served as a lecturer in the Department of Commerce of SH College, Thevara, Kerala, and in Jawaharlal Nehru College, Pasighat, Arunachal Pradesh, India. Published Books, edited Conference Proceedings, presented several papers, chaired various sessions, and delivered keynote addresses at International Conferences in India and abroad. He is a visiting professor at FONTIS Nederland, Khon Kaen University, Khon Kaen, Thailand, and Stamford International University, Bangkok, Thailand. He served as a chairman and member of the board of studies at various autonomous institutions and universities in Kerala. His research interests include Microfinance, Poverty, Entrepreneurship, and Tourism. Email: Jose_Paul07@yohoo.com Contact:+91 9496347172

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