The Impact of Using 3D Food Printers on the Food & Beverage Industry Post-COVID-19

Abstract

This research aims to identify changes in consumers' eating and drinking habits following the Covid-19 pandemic, propose solutions to the negative impacts arising from fear of viral infection in the food and beverage sector, and address global food issues. The interview method was employed within the framework of qualitative research techniques. Data were collected through face-to-face interviews with 19 participants. The data were analyzed using content and descriptive analysis methods. It was found that consumers' eating and drinking behaviours have shifted post-COVID-19 pandemic. 3D food printers, offering benefits such as hygienic, contactless production; reduced waste and costs; efficient timing; and competitive advantage, could help address certain food challenges and aid in reviving the food and beverage industry by boosting demand. If society becomes sufficiently informed about the advantages of 3D printers, their adoption rates could increase, leading to broader implementation. Businesses should actively promote 3D printing technology through diverse marketing channels. This would help convince consumers that meals prepared with this technology are very healthy. Identifying the specific changes in people's eating and drinking habits after the pandemic is crucial. This study is among the few in the literature to explore the potential of 3D printers to address the challenges faced in the food and beverage industry and to tackle global food problems.