Innovative Solutions in the Tourism and Hospitality Industry to Ensure Sustainable Development in a New Normality

Authors

DOI:

https://doi.org/10.5281/zenodo.7151259

Keywords:

New Normality, Innovation, Sustainable Development, Sustainable Tourism, Digitalization, Tourism information support

Abstract

The article examines topical issues of the functioning of the tourism and hospitality industry in the context of the new normalcy caused by the COVID-19 pandemic. The pandemic has led to a sharp decline in tourist flows and the need for innovative solutions to restore and further develop the tourism and hospitality industry. In the context of the new normality, the classical interpretation of the concept of the quality of tourist and hotel services and sustainable development of tourism is changing. When assessing the quality of services in tourism, the assessment of their epidemiological safety began to occupy a key place. The sustainable development of tourism is significantly influenced by global digitalization and the formation of a new category of digital tourists. The article analyzes innovative solutions to ensure travel safety and sustainable development of the tourism industry in the context of the new normalcy. It is shown that in the context of a pandemic, there was an acceleration of the processes of introducing innovations, including digitalization in the field of tourism. It is proposed to expand the understanding of sustainable tourism development by including digital information support as a prerequisite for meeting the requirements of digital tourists.

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Author Biographies

Mikhail Morozov, Professor of the Department of Hospitality, Tourism and Sport Plekhanov Russian University of Economics (Moscow, Russia)

Professor of the Department of Hospitality, Tourism and Sport Plekhanov Russian University of Economics (36 Stremyanny lane. Moscow 117997, Russian Federation), Professor of the Department of Tourism and Cultural Heritage of the ANO VO "Russian New University" (22 Radio st., Moscow, 105005, Russian Federation), Doctor of Economics Sci., Professor, Academician of the Russian Academy of Natural Sciences, Full and Honorary Member of NAT (National Academy of Tourism), Orcid Id: 0000-0002-6693-9884, Researcher ID: K-6241-2018. E-mail: mmorozov@bk.ru

Natalia Morozova, Scientific Director of the Institute of Business Technologies, ANO VO "Russian New University" (Moscow, Russia)

Scientific Director of the Institute of Business Technologies, ANO VO "Russian New University" (22 Radio st., Moscow, 105005, Russian Federation), Doctor of Economics, Professor, Full and Honorary Member of NAT (National Academy of Tourism), Honorary Worker of the Higher School of the Russian Federation, Orcid Id: 0000-0002-6491-363X. E-mail: sks@rosnou.ru

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Published

2022-10-04

How to Cite

Morozov, M. ., & Morozova, N. (2022). Innovative Solutions in the Tourism and Hospitality Industry to Ensure Sustainable Development in a New Normality. Anais Brasileiros De Estudos Turísticos, 12(Special Issue). https://doi.org/10.5281/zenodo.7151259

Issue

ABET, Vol. 12, Special Issue (2022): "Special Issue of Collected Papers from Russia and Eurasia: Tourism in an Eastern Context and Perspective"

Section

COLLECTED PAPERS UNDER THE CURATORSHIP OF PROF. PHD. OLEG AFANASIEV (MSU/RUSSIA)

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Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos

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