Reputation of the Natural Heritage: the Iguaçu National Park (Brazil) on the Tripadvisor Website

Authors

  • Valéria de Meira Albach Professora adjunta e pesquisadora no Laboratório de Turismo em Áreas Naturais da UEPG.
  • Kemmely Guedes de Carvalho Graduação em Turismo (UEPG)
  • Jasmine Cardozo Pesquisadora no Laboratório de Turismo em Áreas Naturais da UEPG.

DOI:

https://doi.org/10.5281/zenodo.5826484

Keywords:

Natural Heritage, Online reputation, Iguaçu National Park

Abstract

Brazilian and international studies about online reputation continue bringing contributions to the management of attractions, equipment and tourist destinations. This research, descriptive with systematic literature review, aims to assess the opinion of users of the TripAdvisor, through a specific methodology, with the objective to recognize the online reputation of the World Natural Heritage – Iguaçu National Park. A total of 957 posts were analyzed, they positively evaluated the attraction with a maximum score of 90%. The comments were classified by keywords and then classified into 3 (three) main categories: landscape; services in the conservation unit and activities. After that, each post was classified in different aspects that resulted in 3,422 comments, 90.18% positive and 9.82% negative. The positive highlight was given to the aspects: Scenic Beauty, Landscape Landmarks, Infrastructure/Accessibility, Activities and Attractions. Negative comments, even in smaller numbers, were emphasized, as they are more complex to manage. The fact that the Park is a World Natural Heritage Site was not evidenced by the users. With this data, the PNI managers have an additional tool to assist in the management of public use, improving the services and activities carried out.

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Author Biographies

Valéria de Meira Albach, Professora adjunta e pesquisadora no Laboratório de Turismo em Áreas Naturais da UEPG.

Doutorado em Geografia/UFPR (2015). Mestrado em Geografia/UFPR (2010). Graduação em Turismo/UTP (2002). Professora adjunta e pesquisadora no Laboratório de Turismo em Áreas Naturais da UEPG.

Kemmely Guedes de Carvalho, Graduação em Turismo (UEPG)

Graduação em Turismo /UEPG (2018). CV: http://lattes.cnpq.br/9841188234449467[ kemellyguedes97@gmail.com]

Jasmine Cardozo, Pesquisadora no Laboratório de Turismo em Áreas Naturais da UEPG.

Doutorado em Geografia/UFSC (2008). Mestrado em Turismo e Hotelaria/Univali (2002). Graduação em Turismo/UFPR (1996). Professora do Curso de Bacharelado em Turismo e Pós-graduaçãoem Geografia na UEPG. Pesquisadora no Laboratório de Turismo em Áreas Naturais da UEPG. CV: http://lattes.cnpq.br/4244565636923524[ jasmine@uepg.br]

Estudo de Caso Case Study Análisis de Caso

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Published

2022-01-07

How to Cite

Albach, V. de M., Carvalho, K. G. de, & Moreira, J. C. (2022). Reputation of the Natural Heritage: the Iguaçu National Park (Brazil) on the Tripadvisor Website . Anais Brasileiros De Estudos Turísticos, 12(1). https://doi.org/10.5281/zenodo.5826484

Issue

ABET, Vol. 12, Single Issue (2022): Current Topics in Tourism and Thematic Section: “Tourism and Unesco heritage sites in Brazil”

Section

THEMATIC PAPERS

License

Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos - ABET

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