El Impacto de la Actitud y la Norma Subjetiva en la Intención de Viaje de los Pasajeros de las Líneas Aéreas en la Era del Covid-19

Autores/as

DOI:

https://doi.org/10.5281/zenodo.5770983

Palabras clave:

Intención de viaje, Normas subjetivas, Actitud, Aerolínea, COVID-19

Resumen

La pandemia de COVID-19 ha tenido efectos sin precedentes sin distinción entre el sector público y el privado. Las industrias de servicios que se han interrelacionado de diferentes maneras han sentido más los efectos. La industria de las aerolíneas es el sector de servicios intensivos más importante y la era COVID-19 tiene efectos importantes sobre la demanda y la oferta de la industria. Es importante comprender el análisis del lado de la demanda de la industria, que ha consistido en los pasajeros, en la era COVID-19. La intención de viaje de los pasajeros de las aerolíneas desempeñará un papel fundamental en el proceso de recuperación de la industria en el proceso pandémico. El estudio tiene como objetivo revelar los antecedentes de las intenciones de viaje de los pasajeros de aerolíneas en la era COVID-19. Los datos empíricos se recopilaron a través de encuestados en Turquía. Se empleó el PLS-SEM para probar las hipótesis. Los hallazgos indican que existe una relación significativa entre la intención de viajar y la confianza, riesgo percibido, valor percibido, hábito. Además, los hallazgos muestran que no existe relación entre la intención de viajar y las normas sociales. De acuerdo con los resultados del análisis de mediación, se encontró que la confianza y las normas sociales en los servicios de las aerolíneas afectan directamente la intención de viajar en avión, así como indirectamente al reducir el riesgo percibido.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

İnci Polat, Department of Aviation Management at Suleyman Demirel University (Turkey)

Assistant Professor in the Department of Aviation Management at Suleyman Demirel University, Turkey. She received her BSc. in the department of International Trade at Celal Bayar University, MSc. in the International Trade and Logistics at Gaziantep University, Turkey. She graduated with her Ph.D. in Civil Aviation Management from Anadolu University, Turkey. Her Ph.D. thesis was about Service-Dominant (S-D) Orientation on Airline Ecosystem in Turkey. She published papers about value co-creation in airline-passengers interaction, service innovation, firm performance, S-D orientation in the airline industry, and strategic orientation in the logistics industry in well-known international journals and books. Her research field includes S-D orientation, value co-creation, value co-destruction, service innovation, firm performance, airline marketing. ORCID: https://orcid.org/0000-0003-4052-2009  [  incisesliokuyucu@sdu.edu.tr ]

Dilek Erdoğan, Department of Aviation Management at Gaziantep University (Turkey)

Assistant Professor in the Department of Aviation Management at Gaziantep University, Turkey. She received her BSc., MSc., and Ph.D. all in Civil Aviation Management at Anadolu University, Turkey. She focused on the IT outsourcing relationship in Turkey and the aviation industry. She published papers about airport management, IT outsourcing in Turkey and the aviation industry, transaction cost theory to outsourcing, airline performance management in well-known international journals and books.  She pursues her research in the areas of airport management, airline management, information technology management, strategic management, transaction cost theory. ORCID: https://orcid.org/0000-0002-1930-3584 [ dilekc@anadolu.edu.tr ]

Osman Seraceddin Sesliokuyucu, Department of Aviation Management at Suleyman Demirel University (Turkey)

Assistant Professor in the department of Aviation Management at Suleyman Demirel University, Turkey. He received his BSc. in Economics at Marmara University, his MSc. in International Trade and Logistics, and Ph.D. in Economics at Gaziantep University, Turkey. His Ph.D. thesis focused on the Upgrading in Global Value Chain and its relationship with Countries Infrastructures. He published papers about air transport, global value chains, value Co-Creation, and the adoption of new processes.  He pursues his research in air transport, air passenger behavior, information technology, international trade, and value co-creation and co-destruction. ORCID: https://orcid.org/0000-0001-6539-0992 [ osmansesliokuyucu@sdu.edu.tr ]

Descargas

Publicado

2021-10-15

Cómo citar

Polat, İnci, Erdoğan, D. ., & Sesliokuyucu, O. S. (2021). El Impacto de la Actitud y la Norma Subjetiva en la Intención de Viaje de los Pasajeros de las Líneas Aéreas en la Era del Covid-19. Anais Brasileiros De Estudos Turísticos, 11. https://doi.org/10.5281/zenodo.5770983

Número

ABET, Vol. 11, Single Issue (2021): Current Topics in Tourism and Thematic Section: “Tourism in times of COVID-19”

Sección

Sección Temática "Turismo en Tiempos de COVID-19"

Licencia

Derechos de autor 2021 Anais Brasileiros de Estudos Turísticos - ABET

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.

This journal provides immediate open access to its content, following the principle that providing free scientific knowledge to the public provides greater democratization of world knowledge.    

Authors must agree to the following terms relating to copyrights:

(a) Authors keep all copyright and grant the to the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allowing job sharing with recognition of authorship of the work and initial publication in this journal.

(b) Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or book chapter), with recognition of authorship and initial publication in this magazine.

(c) Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on your personal page) since they do not do this before or during the editorial process, as this can generate productive interchange, as well as increase the impact and citation of work aired. (See Effect of Free Access).