Villages of Tourist Interest and Marketing Through Internet Social Networks: the Case of Madruga, Cuba

Abstract

The social nets have become a fundamental working tool in the tourist sector. Their capacity to take the information to millions of people in question of seconds, they have returned them a half promotional of success in the one that not very well-known destinations have been able to obtain recognition and to grow inside the market. Before this impronta, the present investigation pursues as general objective the elaboration of a proposal of stocks for the use of the social nets of Internet, in the promotion of the historical-cultural and natural securities of he/she Gets up early, like town of tourist interest, focused fundamentally toward the tourism of health and well-being, potentialized the use of its miner-medicinal waters. Starting from methods and tools like the interviews to agents, specialists, directives and inhabitants, an analysis of the environment, a statistical study related with the employment of the social nets in Cuba and the world, as well as he/she is carried out a benchmarking in tourist towns of reference: Hallstatt, Alberobello and the Floating Islands of the Auroches. The main results were associated with determining the potential that presents he/she gets up early like town of tourist interest and in connection with their promotion in social nets that facilitated the proposal of stocks in function of taking advantage of the advantages of the platforms in reborning of the tourist activity in this community.