Eco-friendly practices and tourist satisfaction towards accommodation at Shri Mata Vaishno Devi Shrine in India
DOI:
https://doi.org/10.5281/zenodo.11187730Keywords:
Eco-friendly practices, Tourist satisfaction, Accommodation, Sustainable developmentAbstract
The current research endeavours to investigate the implementation of eco-friendly practices within accommodation establishments and its correlation with guest satisfaction at the Vaishno Devi shrine in India. With eco-friendliness increasingly becoming a pivotal marketing concern, its impact on tourist satisfaction is of paramount importance. A self-structured questionnaire was administered to a randomly selected sample of 227 hotel guests within the study area to gather data. This study explicitly delves into various eco-friendly practices adopted by accommodation units, encompassing water conservation, food quality, energy conservation, waste management, air quality, and noise pollution. Among these practices, food quality, energy conservation, air quality, and noise pollution were identified as significantly influencing customer satisfaction. The findings underscore the presence of several eco-friendly initiatives among the selected accommodation firms, underscoring their association with customer satisfaction. This suggests a pressing need for tourism and hospitality managers to prioritize the adoption of suitable eco-friendly practices to enhance customer satisfaction and foster sustainable development. While the study sheds light on significant insights, it is not without limitations. Future research endeavours may benefit from addressing these limitations and further exploring the implications of eco-friendly practices in the tourism and hospitality sector.
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