Analysis of Cappadocia Rock-Carved Hotel Experience in Terms of Demographic Variables

Sibel Özdemir; Ebru Güneren

doi:10.5281/zenodo.17575568

Autores/as

Sibel Özdemir Zonguldak Bülent Ecevit Üniversitesi (Turkey) https://orcid.org/0000-0003-0700-0823
Ebru Güneren Faculty of Tourism, Nevşehir Hacı Bektaş Veli University (Turkey) https://orcid.org/0000-0003-2669-4402

DOI:

https://doi.org/10.5281/zenodo.17575568

Palabras clave:

Experiential Value, Cave Hotels, Cappadocia, , Demographic Characteristic

Resumen

Las ubicaciones dentro de la región de Capadocia, algunas de las cuales fueron utilizadas por civilizaciones pasadas, se han preservado hasta la actualidad y han comenzado a funcionar, tras una serie de proyectos de renovación, como alojamientos distintivos, designadas como hoteles excavados en roca, siendo destinadas a prevenir la trivialización de las experiencias y facilitar el acceso de los turistas a experiencias geográficas, históricas, culturales y arquitectónicas únicas. El objetivo de este estudio es determinar si las experiencias de los turistas nacionales y extranjeros alojados en hoteles excavados en roca en la región de Capadocia difieren según sus características demográficas. En el estudio se encuestó a un total de 465 turistas, nacionales y extranjeros, mediante el método de muestreo por juicio. Los datos obtenidos en el estudio fueron analizados con el software estadístico SPSS. Se emplearon la prueba t y la ANOVA para determinar si existían diferencias en el valor experiencial según las características demográficas. Los resultados del análisis demostraron que las experiencias de los turistas en los hoteles excavados en roca varían según sus características demográficas. Los hallazgos se alinean con la literatura más amplia sobre el turismo experiencial y contribuyen a ella, especialmente al destacar áreas en las que la teoría del valor experiencial puede perfeccionarse aún más. Los resultados refuerzan la importancia de la personalización en la prestación de servicios.

Palabras clave: Valor Experiencial; Hoteles en Cavernas; Capadocia; Características Demográficas.

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Biografía del autor/a

Sibel Özdemir, Zonguldak Bülent Ecevit Üniversitesi (Turkey)

* (Corresponding author). Zonguldak Bülent Ecevit University, Türkiye. PhD in Tourism Management from Nevşehir Hacı Bektaş Veli University (2022). Master’s degree in Tourism Management from Necmettin Erbakan University (2016) and Bachelor’s degree in Tourism and Hotel Management from Selçuk University (2014). Currently serving as a Lecturer at Zonguldak Bülent Ecevit University, Devrek Vocational School, Department of Hotel, Restaurant and Catering Services. Previously worked as a Lecturer at Yozgat Bozok University (2017-2024). Her doctoral dissertation focused on "Determining the relationships between experiential value, satisfaction and behavioral intention: The case of Cappadocia Rock Hotels." Her research interests include Tourism Marketing, Gastronomy, and Culinary Arts. Zonguldak Bülent Ecevit University, Devrek Vocational School, Department of Hotel, Restaurant and Catering Services, Tourism and Hotel Management Program. Devrek, Zonguldak, Türkiye. Cv: https://dvys.beun.edu.tr/pbs/sibel.ozdemir?lang=tr, OCIRD: https://orcid.org/0000-0003-0700-0823 E-posta: sibel.ozdemir@beun.edu.tr

Ebru Güneren, Faculty of Tourism, Nevşehir Hacı Bektaş Veli University (Turkey)

She graduated from Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Business Administration (1991). She received her master's degree from Hacettepe University, Department of Business Administration (1996) and her doctorate degree from Hacettepe University, Department of Business Administration (2004). She started working as a Lecturer at Başkent University (1996-2002). Later, she worked as a Lecturer at the Cyprus International University (2004-2007). Subsequently, she worked as an Assistant Professor at the same university (2007-2013). She then continued her professional life as an Assistant Professor at Nevşehir Hacı Bektaş Veli University (2013). She received her Associate Professorship in the field of marketing (2016). Currently, she teaches undergraduate courses at the Faculty of Tourism and graduate courses at the Institute of Tourism Research at Nevşehir Hacı Bektaş Veli University. Her main areas of research are tourism marketing, entrepreneurship, and consumer behavior. Cv: https://biz.nevsehir.edu.tr/ebruguneren/en, OCIRD: https://orcid.org/0000-0003-2669-4402, E-posta: ebruguneren@nevsehir.edu.tr

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