Experience Economy as an Irrational Philosophy in Tourist and Hotel Services in Transforming the Socio-Economic Systems

Authors

  • Larisa Gazgireeva Professor at the School of Advanced Studies on Tourism and Hospitality of the Russian State University of Tourism and Hospitality, Moscow, Russia. https://orcid.org/0000-0003-0683-5933
  • Irina Churilina Associate Professor, Head of the Department of Tourism, Service and Hospitality at Herzen University (Saint Petersburg, Russia). https://orcid.org/0000-0002-4187-7939
  • Liudmila Semenova Associate Professor, Head of the Department of Tourism Business, Geography and Spatial Planning of the Immanuel Kant Baltic Federal University (Kaliningrad, Russia). https://orcid.org/0000-0001-6330-0746

DOI:

https://doi.org/10.5281/zenodo.7145626

Keywords:

Philosophy, Irrationalism, Impressions Economics, Shaping the Experience of Tourists, Transformation Socio-economic Systems

Abstract

The aim of this concepotual paper is to develop recommendations for the implementation of a strategy for marketing impressions in tourism and hospitality enterprises, thereby emphasizing the importance of the role of the impressions economy in the provision of tourist and hotel services in the context of the transformation of socio-economic systems. The strengthening of the concept of impressions economy is a certain reaction to the changing conditions in the service economy.The article analyzes a new type of relationship between the brand and the consumer - marketing of impressions, as well as the conditions that contribute to the successful functioning of tourism and hospitality enterprises, thereby emphasizing the fact that there is a mass process in the consumption of hotel and tourist services and the formation of certain value positions. Analyzing the problem of the role of impressions marketing in the provision of tourist services and hotel products in the context of the transformation of socio-economic systems, it was revealed that the concept of impressions economics at the beginning of the 21st century strengthens its position, which is manifested in the limitless nature of postmodern hedonism among modern consumers of the service sector.

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Author Biographies

Larisa Gazgireeva, Professor at the School of Advanced Studies on Tourism and Hospitality of the Russian State University of Tourism and Hospitality, Moscow, Russia.

PhD (Dr.Sc.) in Philosophy, Professor at the School of Advanced Studies on Tourism and Hospitality of the Russian State University of Tourism and Hospitality, Moscow, Russia. CV: https://leader-id.ru/users/1322327 Orcid Id: 0000-0003-0683-5933. E-mail: amor-lora@mail.ru

Irina Churilina, Associate Professor, Head of the Department of Tourism, Service and Hospitality at Herzen University (Saint Petersburg, Russia).

PhD in Economics, Associate Professor, Head of the Department of Tourism, Service and Hospitality at Herzen University (Saint Petersburg, Russia). Member at the Council Accessible Tourism of the National Union of the Russian Hospitality Industry. Interest areas: economy of impressions, management and economics of hospitality, economics and sociology of tourism, accessible tourism, staff training for the hospitality and tourism industry. Orcid Id: 0000-0002-4187-7939. E-mail: ichurilina@herzen.spb.ru

Liudmila Semenova, Associate Professor, Head of the Department of Tourism Business, Geography and Spatial Planning of the Immanuel Kant Baltic Federal University (Kaliningrad, Russia).

PhD (Dr.Sc.) in Economics, Associate Professor, Head of the Department of Tourism Business, Geography and Spatial Planning of the Immanuel Kant Baltic Federal University (Kaliningrad, Russia). Expert of the Council for Professional Qualifications of the hospitality industry of the National Agency for the Development of Qualifications, expert of the Tourism Council “OPORA of Russia”, Associate Professor in the Master's/Bachelor's Degree in Tourism and Hospitality, head of the master's program “Innovative strategies for the development of the hotel business”, co-chairman of the Kaliningrad regional branch of the League of Higher School Teachers, winner of the All-Russian competition of the project “Russia - the land of opportunities” “Masters of Hospitality”. Areas of interest: tourism economics, professional tourism education. Orcid ID: 0000-0001-6330-0746. E-mail: lsemenova@kantiana.ru

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Published

2022-10-04

How to Cite

Gazgireeva, L. ., Churilina, I. ., & Semenova, L. . (2022). Experience Economy as an Irrational Philosophy in Tourist and Hotel Services in Transforming the Socio-Economic Systems. Anais Brasileiros De Estudos Turísticos, 12(Special Issue). https://doi.org/10.5281/zenodo.7145626

Issue

ABET, Vol. 12, Special Issue (2022): "Special Issue of Collected Papers from Russia and Eurasia: Tourism in an Eastern Context and Perspective"

Section

COLLECTED PAPERS UNDER THE CURATORSHIP OF PROF. PHD. OLEG AFANASIEV (MSU/RUSSIA)

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Copyright (c) 2022 Anais Brasileiros de Estudos Turísticos

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