The emergence and backstage of Max Miles in tourism

Abstract

Passionate about music, engineer Max Oliveira took the plunge when he resigned from a multinational mining company to become an entrepreneur. In this exclusive interview, the Minas Gerais native with the strong accent celebrates the merger with former competitor 123Milhas and talks about his career and the lessons he has learned over the ten years he has been with the company. The executive traveled to São Paulo and met the author at his press office in June 2023 (before 123Milhas went into receivership). The speeches have been transcribed in their entirety and slight adjustments have been made to maintain coherence and avoid overlapping ideas. Considering himself a "technology company within tourism", he talks about his legacy in the area; the balance between family life and business; the end of his business partnership; and his view on the constant change of tourism ministers in the country. From this book, future researchers will be able to advance in studies in diverse areas such as Business Administration, Business Management and Tourism; in research that evaluates the impacts of the judicial recovery of 123Milhas; in addition to the miles and points system in Tourism.