Subversive fashion (?)

witches, embroidery and political activism at Dior

Authors

DOI:

https://doi.org/10.34019/2525-7757.2024.v9.43544

Keywords:

Dior, Fashion Activism, Art, Artist Capitalism

Abstract

Because it is a dynamic sociocultural manifestation, fashion has the ability to connect to various aspects of social life in order to communicate ideas and positions. The main objective of this research is to explore the intersections between fashion, art and political activism through fashion shows. To this end, we initially developed a theoretical path seeking to better understand these relationships, especially articulating with marketing issues in the light of terms such as “artist capitalism” and “hyperfashion” (Lipovetsky and Serroy, 2014). Next, we will carry out a semiotic analysis that will have as corpus two fashion shows presented by Dior in 2023. By exploring these fashion shows, it was possible to identify the narratives and elements that the brand used in order to materialize a political appeal and question the scope and intention of this political expression.

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Author Biographies

Adriana Pereira Gomes, Federal University of Ceará

She has a master's degree in Communication from the Federal University of Ceará (PPGCOM-UFC) and a degree in Design-Fashion from the Federal University of Ceará. She has research in the area of Media and Sociocultural Practices.

Márcia Vidal Nunes, Federal University of Ceará

She has a doctorate and master's degree in Sociology from the Federal University of Ceará, and a degree in Social Communication from the Federal University of Ceará. She is currently a retired Professor, working as a professor in the Postgraduate Program in Communication (PPGCOM-UFC), through PROPAP / UFC (Special Program for the Participation of Retired Professors at UFC).

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Published

2024-07-27

Issue

Vol. 9 No. 2 (2024): Revista Nava 15

Section

Artigos

License

Copyright (c) 2024 Adriana Pereira Gomes, Márcia Vidal Nunes

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