A Sustentação do Artesanato Através do Apoio Governamental e Comunitário: Implicações para o Turismo Artesanal
DOI:
https://doi.org/10.5281/zenodo.6632463Palavras-chave:
Artesanato, História, Desenvolvimento econômico, Emprego, Sustentabilidade, Turismo, ÍndiaResumo
O setor de artesanato atrai milhões de turistas internacionais para a Índia. O setor de artesanato, juntamente com a agricultura, é central para o desenvolvimento rural da Índia. É um dos maiores contribuintes para a economia informal do país. Além do consumo doméstico, o artesanato é também um importante produto turístico. Este manuscrito posiciona o atual momento do setor artesanal em seu contexto histórico, observa os desafios persistentes e desdobráveis para o setor e propõe estratégias sustentáveis de revitalização. Ao longo da história, a Índia viu diferentes tipos de sistemas governamentais e mudanças nos costumes sociais; o artesanato continuou sendo uma importante área de atenção e sobreviveu até mesmo àquelas mudanças perturbadoras que aconteceram ocasionalmente na consciência da moda da sociedade. Ao interligar economia, sociedade, turismo e cultura, neste artigo os autores também tentam transformar a narrativa sobre o artesanato como algo que dá sentido e propósito à própria idéia da Índia. Também torna o artesanato um produto turístico muito único, oferecendo uma vantagem competitiva distinta para a nação.
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