Broadcast, WebTV and audiovisual productions

television experiences in Juazeiro do Norte-CE

Abstract

Based on a mapping of the process of expansion and internalization of television in the south of Ceará, specifically in Juazeiro do Norte, this study sought to present how television is present in this territory, based on the conception of television experiences. In other words, through the models of broadcast television, webcast and audiovisual productions, television/audiovisual is produced, distributed and consumed in the interior of Ceará. Thus, our objective is to discuss the survival of television based on the process of expansion, internalization and development of television experiences as an alternative to audiovisual production. However, such models (WebTV and audiovisual productions) are based on the grammar established by the classic broadcast television standard in Brazil