The narrative construction of fashion as a social tool and object of possession in the Thousand Women Program, in São João dos Patos– MA

Abstract

Fashion is a social phenomenon that has an impact on different spheres of people's lives, from the way they present themselves to the world to how they are seen and treated by others. In this context, this article aims to understand how the women belonging to the Mulheres Mil Program, in São João dos Patos - MA, in the 2022 edition, understand fashion in the process of developing the final collection of the course. In addition to perceiving his conception of fashion as a social phenomenon and/or as an object of possession. The methodology used was action research, which aims to understand and solve a collective problem, in which participants in the context and researchers are cooperatively involved, combined with methodological tools of collaborative design. As a result, we understand that according to women “from the moment I wear something that makes me feel good, fashion is present. From this perspective, we realize that individual choices affect the collective choices of these women. In response to the proposed objectives, we understand that women perceive fashion as a social phenomenon and/or object of possession, thus reinforcing the importance and influence of fashion in their everyday lives.