Does life in plastic is fantastic?

Analysis of people's perception of plastic surgery videos published on Facebook

Authors

DOI:

https://doi.org/10.34019/2525-7757.2023.v8.40587

Keywords:

Plastic surgery, Facebook, Reactions, Social representations, Hyperconsumption

Abstract

This article aimed to identify the reactions of Facebook users about plastic surgery videos published on the Truly page. This is exploratory-descriptive research with a quanti-qualitative approach. Sixteen videos published in the first half of 2021 were analyzed. Data processing included definition of the frequency of reactions/emoticons and analysis of similarity in the comments of the post with more interactions. About the results, “Haha” and “Wow” were identified as the most used reactions, which may connote a sense of irony. The similarity analysis revealed four discursive fields: 1. Physical Exercises; 2. World of Illusion; 3. Money; and, 4. Corruption of the Divine Body.

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Author Biographies

Ítalo José de Medeiros Dantas, Universidade Federal de Campina Grande

Master (UFCG) in Design, Specialist in Communication, Semiotics and Visual Languages ​​(UBC), graduated in Fashion Design (IFRN) and Bachelor in Statistics (IBMR). He currently works as a collaborating researcher at the Center for Research in Information, Languages ​​and Usability, in the research group Morphology of Artifacts and Communication Systems and in the Center for Research in Textiles and Clothing. He was a professor at the Federal Institute of Education, Science and Technology of Rio Grande do Norte – Campus Caicó. Multidisciplinary researcher with academic and professional interests in different areas of Design, with an emphasis on Fashion and Communication.

Glauber Soares Júnior, Universidade Feevale

PhD in Cultural Processes and Manifestations (Feevale), working in the Memory and Identity line of research; Master in Home Economics at the Center for Human Sciences, Letters and Arts of the Federal University of Viçosa (PPGED/UFV), working in the line of research 'Work, Consumption and Culture'; Specialist in Textile and Fashion Technology (Unyleya), with an emphasis on artisanal processes and production of fabrics; Graduated in Fashion Design (IF Sudeste MG - Campus Muriaé). He works in the research group certified by CNPq Culture and Community Memory (Feevale). Between 2021 and early 2023, he collaborated as deputy editor of the journal Oikos: Família e Sociedade em Debate, associated with the Graduate Program in Home Economics at the Federal University of Viçosa. Interested in the areas of: Fashion Design; Textiles; Textile crafts; Material culture and gender. It especially develops interdisciplinary research related to regional and local cultures.

Fabiano Eloy Atílio Batista, Universidade Federal de Viçosa & Universidade do Estado de Minas Gerais

Professor of the Design course at the State University of Minas Gerais – Campus Ubá. Doctoral and Master's student at the Graduate Program in Home Economics (PPGED) - concentration area in Family and Society - at the Federal University of Viçosa (UFV), working in the research line Work, Consumption and Culture. Graduated in Technology in Fashion Design at Estácio de Sá College - Juiz de Fora/MG. Degree in Visual Arts, by the UNINTER University Center. Specialization in Fashion, Fashion Culture and Art, by the Institute of Arts and Design of the Federal Faculty of Juiz de Fora (IAD/UFJF). Interested in: Fashion and Design; Art and Education; Gender Relations and Sexualities; Media and Cultural Studies; Body, Youth and Aging; Tourism, Cultural Heritage and Leisure, among other research possibilities in an interdisciplinary approach.

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Published

2023-07-26

Issue

Vol. 8 No. 2 (2023): NAVA 13: A Atualidade de Mario Pedrosa

Section

Artigos Livres

License

Copyright (c) 2023 Ítalo José de Medeiros Dantas, Glauber Soares Júnior, Fabiano Eloy Atílio Batista

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