UNPACKING THE DRIVERS OF HOTEL CHOICE: AN IN-DEPTH EXPLORATION OF PERSONAL AND PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR IN HOTEL SELECTION”

Autores

  • Sanjeev Saxena Assam University
  • Vandana Gupta Department of Commerce & Management Studies, LM College of Science & Technology, Jodhpur
  • Vandana Gupta Department of Commerce & Management Studies, LM College of Science & Technology, Jodhpur

DOI:

https://doi.org/10.5281/zenodo.17675880

Resumo

Consumer buying behaviour plays a pivotal role in achieving organizational goals. Understanding this behaviour is a crucial aspect of marketing, as it sheds light on consumers' purchasing patterns. To effectively target specific markets, marketers need to grasp the various factors and characteristics that influence consumer behaviour. These factors include cultural, social, personal, and psychological elements. This research study focuses on exploring the impact of personal and psychological factors on consumer behaviour. Through an open-ended questionnaire distributed via Google Form, 130 respondents participated in the study. The data collected from the questionnaire was evaluated using Likert scale ratings for each question. Subsequently, the aggregate ratings for each question group were analysed using IBM SPSS-21 software using descriptive statistics. The objective was to gain insights into the significant factors influencing consumer behaviour concerning personal and psychological aspects when choosing a hotel. The study reveals that both personal & psychological factors exert a considerable influence on consumers when choosing a hotel for their stay

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Biografia do Autor

Vandana Gupta, Department of Commerce & Management Studies, LM College of Science & Technology, Jodhpur

Dr. Vandana Gupta in Head of the Department, Department of Commerce & Management Studies, LM College of Science & Technology Jodhpur

Vandana Gupta, Department of Commerce & Management Studies, LM College of Science & Technology, Jodhpur

Dr. Vandana Gupta in Head of the Department, Department of Commerce & Management Studies, LM College of Science & Technology Jodhpur

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Publicado

2025-12-04

Como Citar

Saxena, S., Gupta, . V. ., & Gupta, . V. . (2025). UNPACKING THE DRIVERS OF HOTEL CHOICE: AN IN-DEPTH EXPLORATION OF PERSONAL AND PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR IN HOTEL SELECTION”. Revista Latino-Americana De Turismologia, 11(Regular). https://doi.org/10.5281/zenodo.17675880

Edição

v. 11 n. Regular (2025)

Seção

ESTUDO DE CASO/ CASE STUDY /ESTUDIO DE CASO

Licença

Copyright (c) 2025 Revista Latino-Americana de Turismologia

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