UNPACKING THE DRIVERS OF HOTEL CHOICE: AN IN-DEPTH EXPLORATION OF PERSONAL AND PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR IN HOTEL SELECTION”

Authors

  • Sanjeev Kumar Saxena Assam University
  • Nishi Priya Amity University Lucknow
  • Sunil Kumar Institute of Hospitality, Management and Sciences

DOI:

https://doi.org/10.5281/zenodo.17675880

Keywords:

Consumer behaviour, Buying Behaviour, Hotel, Hospitality, Personal, Psychological

Abstract

Consumer buying behaviour plays a pivotal role in achieving organizational goals. Understanding this behaviour is a crucial aspect of marketing, as it sheds light on consumers' purchasing patterns. To effectively target specific markets, marketers need to grasp the various factors and characteristics that influence consumer behaviour. These factors include cultural, social, personal, and psychological elements. This research study focuses on exploring the impact of personal and psychological factors on consumer behaviour. Through an open-ended questionnaire distributed via Google Form, 130 respondents participated in the study. The data collected from the questionnaire was evaluated using Likert scale ratings for each question. Subsequently, the aggregate ratings for each question group were analysed using IBM SPSS-21 software using descriptive statistics. The objective was to gain insights into the significant factors influencing consumer behaviour concerning personal and psychological aspects when choosing a hotel. The study reveals that both personal & psychological factors exert a considerable influence on consumers when choosing a hotel for their stay

Downloads

Download data is not yet available.

Author Biographies

Sanjeev Kumar Saxena, Assam University

PhD in Business Administration from JNVU (2003). Master of Business Administration from JNVU (2001). Master in Business Administration (Hospitality Management) from JNU (2020). Degree in Hotel and Hospitality Administration from NCHM & IGNOU (1992). Professor and full-time researcher at Assam University, India. Member of the Board of Technical Education for Rajasthan, Uttar Pradesh, and Uttarakhand. ORCID: https://orcid.org/0000-0002-2139-9255; [ saxenaprerak@rediffmail.com ]

Nishi Priya, Amity University Lucknow

PhD in Hospitality Management from Pacific University (2020). Master in Tourism Management from IGNOU (2013). B.Sc. in Hotel and Hospitality Management from IHMCTAN Bhopal, 2006. Associate Professor at Amity School of Hospitality, Amity University Lucknow. ORCID: https://orcid.org/0009-0007-9157-2520; [ nishipriya222@gmail.com ]

Sunil Kumar, Institute of Hospitality, Management and Sciences

PhD in Hospitality Management / CTU (2023), Master of Hotel Management / UOU (2018), Diploma in Hotel Management & Catering Technology / Board of Technical Education, Lucknow (2004), Bachelor of Commerce / CCSU (2003). Director of Academics, Full-time at the Institute of Hospitality, Management and Sciences, Kotdwar, Uttarakhand. ORCID: https://orcid.org/0000-0001-9507-7251; [director.academic@ihms.ac.in ]

References

Campodónico, R. (2023). A reconfiguração da imagem turística. Revista Latino-Americana de Turismologia, 9(Regular). https://doi.org/10.5281/zenodo.10410714

Chang, H. S. (2008). Increasing hotel customer value through service quality cues in Taiwan. The Service Industries Journal, 28(1), 73–84.

Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872–909.

Fonseca Filho, R. E., Amália de Oliveira, M., de S. Braga, S., & Duarte Pimentel, T. (2022). Beyond the protected World Heritage in Brazil. Anais Brasileiros de Estudos Turísticos, 12(1). https://doi.org/10.5281/zenodo.7314413

Kim, J. J., & Han, H. (2020). Hotel of the future: Exploring the attributes of a smart hotel adopting a mixed-methods approach. Journal of Travel & Tourism Marketing, 37(7), 804–822.

Kotler, P., & Armstrong, G. (2009). Principles of marketing (13th ed.). Pearson Education.

Kotler, P., & Keller, K. (2006). Marketing management (12th ed.). Prentice Hall.

Li, M., & Cai, L. A. (2012). The effects of personal values on travel motivation and behavioural intention. Journal of Travel Research, 51(4), 473–487.

Loor, M. V. F., & Lucas, M. P. G. (2023). Strategies to strengthen community tourism entrepreneurs of the province of Manabí/Ecuador. Latin American Journal of Tourismology, 9(Regular). https://doi.org/10.5281/zenodo.8195959

Majumdar, R. (2003). Consumer behaviour: Insight from Indian market. PHI Learning Pvt. Ltd.

McIntosh, A. J., & Siggs, A. (2005). An exploration of the experiential nature of boutique accommodation. Journal of Travel Research, 44(1), 74–81.

Pemani, O. S. P., Massie, D. D. J., & Tielung, V. J. M. (n.d.). The effect of personal factors on consumer purchase decision. ISSN 2303-1174.

Rahman, I., & Reynolds, D. (2019). The influence of values and attitudes on green consumer behaviour: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1), 47–74.

San Martín, H., & Herrero, Á. (2012). Influence of the user’s psychological factors on online purchase intention in rural tourism: Integrating innovativeness into the UTAUT framework. Tourism Management, 33(2), 341–350.

Saxena, S. K. (2022). Consumer behaviour in hotels: The influence of cultural & social factors–An explorative study. Specialusis Ugdymas, 1(43), 6405–6415.

Saxena, S. K. (2023). Impact of COVID-19 on Indian family & effect of unlock on tourism in India. Latin American Journal of Tourismology, 9(Regular). https://doi.org/10.5281/zenodo.10496681

Schiffman, L., & Kanuk, L. (2007). Consumer behaviour (9th ed.). Pearson Education.

Solomon, R. M. (2013). Consumer behaviour: Buying, having and being (10th ed.). PHI Learning Pvt. Ltd.

Tanford, S., Kim, M., & Kim, E. J. (2020). Priming social media and framing cause-related marketing to promote sustainable hotel choice. Journal of Sustainable Tourism, 28(11), 1762–1781.

Velozo, J. (2023). Luxury, attention to detail and the inside story of Teresa Perez’s operation. Latin American Journal of Tourismology, 9(Regular). https://doi.org/10.5281/zenodo.1045136

Velozo, J. (2024). Emergence and behind the scenes of Max Milhas in tourism. Latin American Journal of Tourismology, 10(Regular).

Walls, A., Okumus, F., Wang, Y., & Kwun, D. J. W. (2011). Understanding the consumer experience: An exploratory study of luxury hotels. Journal of Hospitality Marketing & Management, 20(2), 166–197.

Wang, L., Wong, P. P. W., & Elangkovan, N. A. (2020). The influence of religiosity on consumer’s green purchase intention towards green hotel selection in China. Journal of China Tourism Research, 16(3), 319–345.

Wulansari, N., Abrian, Y., & Adrian, A. (2020). The effect of consumer behaviour factors on the decision of staying (Case study of Bukittinggi 4-star hotel). Progress in Social Science, Humanities and Education Research Symposium. Redwhite Press.

Zeng, X., Kralj, A., Nimri, R., & Li, Y. (2024). Past reflection and future selection: A study of green hotel choices. International Journal of Hospitality Management, 122, 103880.

Zins, A. H. (1998). Leisure traveler choice models of theme hotels using psychographics. Journal of Travel Research, 36(4), 3–15.

Downloads

Published

2025-12-04

How to Cite

Kumar Saxena, S., Priya, N. ., & Kumar, S. . (2025). UNPACKING THE DRIVERS OF HOTEL CHOICE: AN IN-DEPTH EXPLORATION OF PERSONAL AND PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR IN HOTEL SELECTION”. Latin American Journal of Tourismology, 11(Regular). https://doi.org/10.5281/zenodo.17675880

Issue

Vol. 11 No. Regular (2025)

Section

ESTUDO DE CASO/ CASE STUDY /ESTUDIO DE CASO

License

Copyright (c) 2025 Latin American Journal of Tourismology

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Salvo quando expressamente indicado em contrário, todo o conteúdo desta revista (RELAT) está licenciado por Creative Commons, Atribuição Não Comercial / Sem Derivações / 4.0 / Internacional (CC BY-NC-ND 4.0).

Portanto, os autores concordam que as obras publicadas nesta revista estão sujeitas aos seguintes termos:

1. A Universidade Federal de Juiz de Fora, por meio do seu Centro Latino Americano de Turismologia (CELAT), aqui denominado como o editorial, conserva os direitos patrimoniais (direitos autorais) das obras publicadas.

© Centro Latino Americano de Turismologia (CELAT), Universidade Federal de Juiz de Fora (UFJF), 2020.

2. Pode-se copiar, usar, difundir, transmitir e expor publicamente, desde que: i) seja citada a autoria e a fonte original de sua publicação (revista, editorial e URL da obra); ii) não seja utilizada para fins comerciais; iii) seja mencionada a existência e as especificações desta licença de uso.