Plataformas de videos cortos en el turismo
un enfoque bibliométrico
DOI:
https://doi.org/10.5281/zenodo.17675908Palabras clave:
videos cortos, psicología, marketing, VOSviewer, turismoResumen
Las plataformas de videos cortos en el turismo proporcionan interacciones que influyen en las decisiones de viaje a partir de capturas de atractivos o productos turísticos con las experiencias de los viajeros. La investigación tiene como objetivo mapear la literatura existente sobre videos cortos en el turismo para construir el marco bibliográfico que respalde la afirmación en cuestión. Se utilizaron publicaciones de la base Web of Science desde 2016 hasta 2022. Los análisis se realizaron con VOSviewer para crear mapas bibliométricos basados en redes, a partir de las temáticas extraídas de 65 artículos científicos. Los resultados indican aumento en la publicación de estudios sobre videos cortos en el turismo principalmente en el año 2022, por autores asiáticos de China y Corea del Sur. Además, evidencian una inclinación de la literatura hacia el área de turismo, abarcando las áreas de marketing y psicología, ambas focalizadas en la intención de viaje. El marketing presentó temáticas como publicidad, anuncios e intención de viaje, y la Psicología, el comportamiento del consumidor al utilizar plataformas de videos cortos. El análisis bibliométrico identificó y elaboró una red de temáticas más citadas sobre "videos cortos", resultando en la formación de cuatro clústeres con sugerencias para futuras investigaciones.
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