Satisfação e Lealdade dos Turistas Internacionais ao Butan

  • Karma Lhendup Lhendup North Eastern Hill University
  • Bhagirathi Panda North Eastern Hill University
Palavras-chave: Turista internacional. Imagen de destino. Destino lealtad. Revisar la intención. Bután.

Resumo

Este estudo teve como objetivo explorar os antecedentes da lealdade dos turistas internacionais ao Butão, baseando-se em dados primários gerados através da "Pesquisa de Saída de Visitantes" do Conselho de Turismo do Butão de 2017, utilizando um modelo integrado modificado proposto por Chi e Qu (2008). De acordo com o Conselho de Turismo do Butão, os turistas internacionais que chegam ao Butão na última década dispararam com um crescimento anual constante. Entretanto, há poucos estudos sobre se esta tendência continuaria nos próximos anos. Uma pesquisa transversal foi realizada nos quatro pontos de turismo do Butão, cobrindo diferentes estações do ano. Um total de 1.528 turistas internacionais que partiram desses pontos de venda foram entrevistados por meio de um questionário estruturado. Os dados foram analisados utilizando uma abordagem de modelo de equação estrutural (SEM). Os resultados deste estudo revelaram que a GNH foi um antecedente direto à imagem do destino e que a imagem do destino não influenciou diretamente a fidelidade ao destino, mas afetou direta e significativamente a satisfação geral dos turistas internacionais que visitam o Butão. Este documento também discutiu as implicações para os vendedores e gerentes de destino do Butão.

 Palavras-chave: Turista internacional. Imagen de destino. Destino lealtad. Revisar la intención. Bután.

Biografia do Autor

Karma Lhendup Lhendup, North Eastern Hill University

PhD student under the Department of Economics, North Eastern Hill University, Meghalaya State, India. He also serves as a Sr. Lecturer for Norbuling Rigter College, Paro, Bhutan and a visiting lecturer to colleges in India, Thailand and Royal Institute of Management in Bhutan. He had been a civil servant from 2003-2016 in the Royal Government of Bhutan and served in various capacities as researcher. His research interests focus on the Development Economics with the specific emphasis on Tourism and Hospitality. His current topic of PhD dissertation is ‘Tourist Satisfaction and Destination Loyalty: A case study of Bhutan.’  Postal address: Norbuling Rigter Collge (NRC), Kuenga Group of Companies, Norbuling, Doteng. PO Box 1211, Paro Bhutan. Mobile:+975-17115900. [ karma.lhendup79@gmail.com ] [ karma.lhendup@nrc.bt ]

Bhagirathi Panda, North Eastern Hill University

Professor in Economics under the Department of Economics, North Eastern Hill University, Meghalaya, India. His research areas are Economics of Development, Rural Development, Act East Policy and Regional Development and Economy of North East India. He currently serves as Dean, School of Economics, Management and Information Sciences, North Eastern Hill University, India. Postal Address: Prof. Bhagirathi Panda, Dean of Study, School of Economics, Management and Information Science, North Eastern Hill University, Shillong-793022. Meghalaya, India. Mobile: +91-9436117613. [ bhagirathi2@gmail.com ] [ deanemis@nehu.ac.in ]

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Publicado
2020-12-28
Como Citar
Lhendup, K. L., & Bhagirathi Panda. (2020). Satisfação e Lealdade dos Turistas Internacionais ao Butan. Revista Latino-Americana De Turismologia, 6(1). https://doi.org/10.34019/2448-198X.2020.v6.29871
Seção
ESTUDO DE CASO/ CASE STUDY /ESTUDIO DE CASO