Desdobrando o conceito de engajamento: revisão bibliográfica sobre seus aspectos comportamentais, emocionais e cognitivos

Autores

  • Thaiane Oliveira UFF
  • Vanissa Wanick University of Southampton

DOI:

https://doi.org/10.34019/1981-4070.2018.v12.21404

Palavras-chave:

engajamento, jogos, interação, experiência

Resumo

A proposta deste artigo é buscar traçar algumas aproximações conceituais sobre a noção de engajamento, abrangendo diferentes níveis de experiência dos sujeitos. Para tanto, será realizada uma revisão bibliográfica, buscando, com isso, apresentar princípios da compreensão sobre a noção de engajamento em seus aspectos comportamentais, emocionais e cognitivos, e discutir as diretrizes que influenciam a experiência do consumidor mediada pelo engajamento em jogos e em produções multiplataformas.

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Biografia do Autor

Thaiane Oliveira, UFF

Doutora em comunicação, Professora do Programa de Pós-graduação em Comunicação da Universidade Federal Fluminense. Líder do Grupo de Pesquisa "Laboratório de Experiências em Engajamento e Transformações da Audiência"

Vanissa Wanick, University of Southampton

PHD in Design from University of Southampton (UK)

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Publicado

2018-08-30

Como Citar

OLIVEIRA, T.; WANICK, V. Desdobrando o conceito de engajamento: revisão bibliográfica sobre seus aspectos comportamentais, emocionais e cognitivos. Lumina, [S. l.], v. 12, n. 2, p. 150–171, 2018. DOI: 10.34019/1981-4070.2018.v12.21404. Disponível em: https://periodicos.ufjf.br/index.php/lumina/article/view/21404. Acesso em: 22 nov. 2024.