An Examination of Sarikamiş Destination Competitiveness from the Luge Athletes’ Perspective: the relationship between tourism experience and perceived destination competitiveness

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DOI:

https://doi.org/10.34019/2238-2925.2020.v10.29258

Abstract

The purpose of this research is to examine the competitiveness of Sarıkamış destination from the perspectives of the licensed luge athletes participating in 2019 Interclub Natural Luge Turkey Championship competition. The research also intends to reveal the relationship between perceived destination competitiveness and tourism experience. Two research questions were addressed in this research. The first question was to examine to what extent the competitiveness of Sarikamis destination from the luge athletes’ perspective. The second question was to reveal the relationship between the tourism experience and perceived destination competitiveness. The Luge athletes have the opportunity to get experience in a wide range of ski centers at national or international area. Therefore, the perspectives of experienced athletes are important in determining the competitive advantage elements of Sarikamis destination. The data collection of this research is the questionnaire conducted with the luge athletes participating in the competition (n=191). The results indicated Sarikamis destination competitiveness from the luge athletes’ perspective that the highest three mean scores were “The destination’s overall favorable image in the world community, “The destination’s commitment to promoting a positive image” and this was following: “The destination’s commitment to providing a safe and secure environment. The research also revealed that the luge athletes’ perception of destination competitiveness and tourism experience in the destination do positively relate to each other. The research provided managerial implications to Sarıkamış destination managers and marketers based on the research findings. Effective image studies should be conducted in order to ensure that the Sarıkamış Cıbıltepe Ski Center can compete with other destinations internationally. In Sarıkamış Cıbıltepe Ski Center, high-quality health services should be provided against the possible injuries and accidents of the athletes.

Key words: Destination Competitiveness, Tourism Experience, Sports Tourism, Luge Athletes, Sarıkamış.

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Author Biographies

Mikail Kara, School of Ilgaz Tourism and Hotel Management at Çankırı Karatekin University

PhD from the Educational Sciences Institute of Gazi University in the Tourism Management Education (2016). He earned his master’s degree in the Department of Tourism Management Education from the Educational Sciences Institute of Gazi University (2005). He received a bachelor degree in Business-Accounting and Trade Education from the Faculty of Trade and Tourism Education of Gazi University (1998). He currently works as a Assistant Professor in the School of Ilgaz Tourism and Hotel Management at Çankırı Karatekin University. His research skills scholarly activities revolve around three main areas: Sports Tourism,  Non Governmental Organizations, and Destination Image. CV: https://akademik.yok.gov.tr/AkademikArama/view/viewAuthor.jsp/ Orcid Id: https://orcid.org/0000-0003-1027-3611  [ mkara@karatekin.edu.tr ].

Sinem Kunt, School of Ilgaz Tourism and Hotel Management, Çankırı Karatekin University, Turkey

Earned a PhD from the Social Science Institute of Gazi University in the Tourism Management (2019). She received her master's degree in the Department of History of Religions from the Social Sciences Institute of Ankara University (2014). She holded a bachelor degree in Tourist Guide from the School of Tourism and Hotel Management of Erciyes University (2009).  She attended a Creativity and Innovation in Tourism training as part of the Erasmus Staff Mobility Programme at Kodolanyi Janos University during the period 02-06 December 2019 in Hungary, Budapest. She continues her academic career at Çankırı Karatekin University, School of Ilgaz Tourism and Hotel Management, Department of Tourism Management. She does research in fields of Destination Marketing, Tangible Cultural Heritage Tourism and Creative Infusion. CV: https://akademik.yok.gov.tr/AkademikArama/view/viewAuthor.jsp Orcid Id: https://orcid.org/0000-0002-5342-4734  [ sinemkunt@karatekin.edu.tr ].

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Published

2020-12-31

How to Cite

Kara, M., & Kunt, S. (2020). An Examination of Sarikamiş Destination Competitiveness from the Luge Athletes’ Perspective: the relationship between tourism experience and perceived destination competitiveness. Anais Brasileiros De Estudos Turísticos, 10(1, 2 e 3). https://doi.org/10.34019/2238-2925.2020.v10.29258