3) A reconstrução da racionalidade no paradigma da linguagem: a contribuição da retórica

Resumen

Inglês: This article intends to discuss some features of the concept of rhetoric linking this debate with the analyses of rationality. The main argument point to rhetoric theories, a thought established by the Aristotelian tradition, as a base to build a new descriptive model of rationality. The same analytical problems of Aristotle to think the concept of persuasion and adapt it to the logical appearance of discourse, will emerge, in a specific context, at the contemporary thought,e.g. Perelman and Meyer. The rhetoric tradition uses an ambivalent notion of persuasion and rationality to understand the empirical situation where words create action.
Key Words: Rhetoric, Persuasion, Rationality, Aristotle.