The Internal Makerting Influence on the Tourist Experience
DOI:
https://doi.org/10.34019/2448-198X.2020.v6.30517Keywords:
Internal Marketing, Human capital, Touristic experiences, Internal Quality ServiceAbstract
The objective of this document is to indicate the importance that Internal Marketing represents for tourism companies and also show the scope of strengthening the role of Human Capital, to improve the users experience, the quality of service and the competitive advantage of organizations to Through the Quality of Internal Service. Therefore, a theoretical research based on a qualitative-descriptive methodology of text content analysis was carried out, where it will forage to denote the relevance and scope of human resources in the different organizations, which leads them to face global challenges and the continual competition in the sector more effectively, marking a determining factor in productive differentiation and in its organizational competitiveness. As a result, it was found that greater attention to the customer's experience in relation to the quality of internal service contributes to organizations achieving timely development in the tourism market, generating competitive advantages over other organizations and improving their internal communication. Through the investigative analysis conferred on the article, it is concluded that the companies that have fulfilled the vision of training, evaluating and motivating the quality of the employee's working life, have more effective positive impact on their performance and profitability, so that their Human resources become more capable of performing their duties successfully and are motivated in order to provide a superior experience and a quality service to clients.
Key words: Internal Marketing, Human Capital, tourist experiences, Internal Service Quality.
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