The Influences of Brazilian Soap Operas to Railway Tourism From a Case Study
Keywords:
Railway Tourism, Soap Opera, Social RepresentationsAbstract
The relation between soap operas and the railway tourism in brazil is the tematic of this paper. This study is exploratory and descriptive, being carried out through bibliographic research, collection and organization of secondary data. The selected casewas in Maria Fumaça Campinas at São Paulo State, which has already served as the setting for several soap operas such as the Government ofthe State of São Paulo (2009), the website of the operator Maria Fumaça Campinas (2019) and sites such as Guia doViajante (2019). For a geographical view of the case study, the software QGis 3.8 Zanzibar was used, while for textual analysis (Similitude Analysis, Factor Analysis of Correspondence and Word Cloud) it was used for the software Iramuteq version 0.7 alpha 2. This paper provides a snapshot of the opportunities to connect soap operas and railway tourism; and the understating of the influences of Brazilian soap operas on the relationship between railway and tourism through social representations analysis.
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Copyright (c) 2021 Latin American Journal of Tourismology

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