Estratégias possíveis para o jornalismo digital a partir do The Trust Project

Abstract

This article analyzes how the eight indicators of The Trust Project contemplate the descriptions of journalistic work so that the reader can follow them as a guide to certify to the veracity of the news. The focus of analysis is the document “8 Trust Indicators”, created from surveys with the public to define/suggest practices in the journalistic process that should be incorporated into news sites. The methodological procedures of a qualitative approach consist of literature review, document analysis and content analysis technique. The theory intends to expand the debate on how much initiatives such as The Trust Project could represent a first step in the recovery of trust in journalistic institutions, identify gaps and even suggest possible complementary actions. As the project's strategies focus on the transparency of journalistic processes, we notice the possibility of adopting emerging technologies and interactivity with the audience. We suggest to The Trust Project a new indicator - Indicator 9 - Tools in order to clarify the use of technique, software or AI in the construction of the news - and the expansion of the circulation of the information from indicators 2, 4 and 5.