Online Fraud: security challenges and preventive measures for accommodation platform users
Palavras-chave:
Artificial intelligence, Abuse and manipulation, Scams and phishing, Accommodation services, CybersecurityResumo
The text focuses on the development and impact of generative artificial intelligence (GenAI) in the context of online fraud and manipulation. The methodology applied is desk research, involving the analysis of existing studies, fraud cases, expert opinions, and comparative insights from platform practices. The findings highlight the growing sophistication of fraud mechanisms, supported by AI-generated content, and emphasize the importance of digital literacy, trust mechanisms, and technological countermeasures. It emphasizes that GenAI enables the creation of highly realistic fake profiles, images, and texts that are difficult to distinguish from authentic content. This capability presents a significant risk of loss of trust for online platforms such as social media, marketplaces, and travel agencies. Particular emphasis is placed on the importance of media literacy and fact-checking as key tools in combating misleading information. The study presents a set of recommendations to enhance user safety and calls for coordinated efforts between platform providers, users, and AI developers. The study analyzes sophisticated fraudster tactics, including fake advertisements and phishing sites that exploit travelers’ trust.
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