Vol. 14 No. 2 (2008): Dossiê Imigração Italiana
Dossiê

Italian cultural image’s among entrepreneurs style in Brazil

Valéria Leão Ferenzini
UFJF

Published 2020-06-26

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Keywords

  • Corporate culture, businesses and entrepreneurs; industrial development

How to Cite

Paola Cappellin, Gian Mario Giuliani. 2020. “Italian Cultural image’s Among Entrepreneurs Style in Brazil”. Locus: History Journal 14 (2). https://periodicos.ufjf.br/index.php/locus/article/view/31009.

Abstract

Within this study the prevailing idea that the connections between the representations personal identity and business pratice qualify the manegement of the company as a cultural fact in addition to express economical strategy. We ask ouselves if the Italian origin of the founding entrepreneurs can become an issue to be referred to a specific reflection in the context of complex cultural dimensions of business life.

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