Published 2020-09-10
Keywords
- National Branding,
- Geopolitics,
- Louvre,
- Heritage,
- Controversies
How to Cite
Abstract
This article focuses on the internationalisation of the Louvre since the 2000s. A flagship of French culture, it is, along with the British Museum in London, the universal museum of reference. The French state, through successive governments, has mobilised the Louvre, that is, the institution, as an intermediary in international agreements. This museum and cultural institution then become a real stakeholder in international relations. Thus, the whole point of our remarks is to analyse the issues and controversies surrounding the close relationship between the Louvre and the French State. The Louvre, a renowned French museum and heritage site, is now multi-spatial. This model responds in part to a request from the French government to perfect the interplay of international influence. The internationalisation of the Louvre is thus understood not as the Louvre's reputation on an international level, but as the use of this heritage in international political strategies. By approaching this case in French international relations, we can first of all question the stakes of the transition from heritage to National Branding. In other words, to understand how in contemporary literature, heritage is transformed not only as a tool to retrace the past of a society, but also how it becomes an emblem that can be mobilised by States to claim a form of legitimacy from other States. The method, which is essentially based on interviews conducted within the framework of these, aims to answer two questions. What does the deterritorialisation of a national heritage such as the Louvre produce regarding international relations between the Louvre, the city of Abu Dhabi and in relations between France and the United Arab Emirates, then the impact that the Louvre Abu Dhabi can have at the local and regional level.
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References
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