Between Science and Spectacle: Post-Cinema and the Reinvention of the Scientific Imaginary

Abstract

The article explores how the concept of post-cinema redefines the relationship between science, aesthetics, and culture in contemporary contexts. Through a transdisciplinary approach grounded in Yuri Lotman’s cultural semiotics and Friedrich Nietzsche’s perspectivist philosophy, it investigates how the semiotic systems of post-cinema shape the scientific imaginary, reinterpreting its representations through new aesthetics and audiovisual technologies. The discussion addresses the impact of new audiovisual practices on the construction of scientific knowledge, highlighting the emergent figures of the post-specialist and the post-scientist. The article critically examines the tensions between academic rigor and cultural accessibility, proposing that post-cinema, while democratizing knowledge, may dilute epistemological complexity. It concludes that post-cinema both reflects and performs the Science sign, engaging in a continuous process of resignification within the collective imaginary, which poses challenges for the social and educational development of critical skills to address the new paradigms introduced by post-cinema.