Credibilidade como valor personalizado: vínculos em rede

Abstract

The research focuses on the processes of construction of replacement in the digital environment by GloboNews (tele)journalists. To this end, the empirical evidence is presented by the content posted in this environment, with emphasis on video materials and interactions proposed on digital social networks, the channel and professionals who work on it. The documentary survey was carried out on profiles on Instagram, Twitter and GloboNews' digital media, including specific pages that were intended to disseminate content conveyed by these professionals. As objectives, we seek to understand how the replacement of professionals was constructed based on contact between (tele)journalists and the public, enhanced by online interactions. The posted videos were investigated based on the “Audiovisual Materiality Analysis” (Coutinho, 2016), which allows the articulation of texts and paratexts in a critical way. As main results, it should be noted that the content originally shown on pay television is continued on social networks, which ends up attracting new audiences and reinforcing existing ties between professionals and audience. Furthermore, (tele)journalists assume a role of more direct influence, as a characteristic of the new ecosystem in which there is an expansion of television journalism to digital social networks.