Media aesthetic component of communication and its manifestation in infographic content
DOI:
https://doi.org/10.34019/1981-4070.2020.v14.30188Palavras-chave:
Media Aesthetics, Infographics, Infographic Content, Aesthetic Turn, Media Aesthetic ComponentResumo
The goal of the present study is to demonstrate the media-aesthetic potential of infographic messages on particular cases. This can be done due to an integrated approach to the analysis of the visual content of media content. That indicates the case study method implementation as well as description and generalization. The theoretical basis of the research is represented by scientific studies of various directions. That includes the history of media and visual media culture; features of the concepts of media culture and media language, media aesthetics; infographics as a tool of media language. The empirical basis of the study is journalistic materials containing infographic content of such publications as by RIA Novosti (ria.ru), TASS (tass.ru). The examples of visual image implementation in the transmission of information — media content containing infographics — are given and analyzed. Considering media aesthetics as the formation of a sensory perception of the proposed media content, the author turns to the philosophical and aesthetic foundations of visual practices in the media and post-humanistic trends in journalism. As a result of the analysis of the theoretical and practical basis of the research, the author comes to the conclusion that today the role of the media aesthetic component of messages is most relevant. And infographics, as the connecting link of language and consciousness, is its most striking tool.
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Referências
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VIRILLO, P. The Vision Machine. Nauka: São Petersburgo, 2004.
ZAGIDULLINA, M. Deus Ex Machina: The Human during the Expansion of the Mechanical and the Electronic. Novoe literaturnoe obozreniye, v. 149, n. 1, p. 428-443, Online, 2018.
ZAGIDULLINA, M. Key Features of Media Aesthetics: Mental and Linguistic Transformations. Chelyabinskiy Gumanitariy, v. 35, n. 2, p. 46-52. Online, 2016.
ZETTL, H. Sight Sound Motion: Applied Media Aesthetics. 6. ed. Boston: Wadsworth Cengage Learning, 2011.
ZITZER, V. Infographics is not Just Design. Information systems and technologies in education, science and business (ISIT-2014): materials of the All-Russian Youth Scientific and Practical School. Kemerovo: 2014.
BOURDIEU P. Literary Field. Translation from French with Abbreviation. Social space: fields and practice: digest of articles, 2005, Online. Disponível em: <https://gtmarket.ru/laboratory/expertize/3042>. Acesso em: 10 abr. 2020.
BOURDIEU, P. The Field of Cultural Production. Questions of Sociology, n.2, Online, 1993. Disponível em: <http://bourdieu.name/book/export/html/51>. Acesso em: 10 abr. 2020.
BUYAKOVA, YU. Vizual'nyy Povorot v Kul'ture, Modernizatsiya Kul'tury: idei i paradigmy kul'turnykh izmeneniy. Anais… TEEM'18: Proceedings of the Sixth International Conference on Technological Ecosystems for Enhancing Multiculturality. Nova York, 2018.
Disponível em: < https://dl.acm.org/doi/abs/10.1145/3284179.3284277
>. Acesso em: 10 abr. 2020.
CAIRO, A. The Functional Art: An Introduction to Information Graphics and Visualization. Berkeley: New Riders, 2013.
EROFEEVA, I., FILSHINA, O. National Stereotypes as a Topoi of a Media Text: Relevance of Media Archeology. Humanitarian vector, n.5, Online, 2017, Disponível em: <https://cyberleninka.ru/article/n/natsionalnye-stereotipy-kak-topos-mediateksta-aktualnost-mediaarheologii>. Acesso em: 10 abr. 2020.
FROLOVA, M. New Possibilities of Infographics. Problems and Prospects for the Development of Education: materials of the VI Intern. scientific conf. Online, 2015. Disponível em: <https://moluch.ru/conf/ped/archive/149/7760>.Acesso em: 10 abr. 2020.
GABOVA, M. Visual Culture of Modern Society (experience of typology). Man. Culture. Education, v. 24, n.2, p. 30-40, 2017.
GALKIN, D. Digital Culture: Horizons of Artificial Life. Tomsk: Tomsk University Press, 2013.
GALKIN, D. Technology of New Media: to the Issue of the Genesis of Digital Culture. Humanitarian Informatics, v. 2, p. 37-60, 2005.
GORBACHOVA, A. Obmen vizual'noy Informatsiyey i Korotkimi Soobshcheniyami kak Sovremennyy Vid Setevykh Kommunikatsiy. PRAXĒMA - Problemy vizual'noy semiotiki, v.1, n.3, p. 133-139, 2015.
JACOBSON, S. Transcoding the News: An investigation into multimedia journalism published on nytimes.com 2000–2008. New Media & Society, v.14. n.5, p. 1-19, 2012. Disponível em: <https://journals.sagepub.com/doi/abs/10.1177/1461444811431864>. >. Acesso em: 10 abr. 2020.
KAZARINA, T. Sovremennaya Vizual'naya Kul'tura v Kontekste Sistemnogo Podkhoda, Aktual'nyye problemy sotsiokul'turnykh issledovaniy, v.10, p. 113–120, Online, 2018.
KINTSANS, V. Vizual'naya Kul'tura: Analiz i Puti Formirovaniya. Anais… 2-nd International Scientific and Practical Conference World Science: Topical researches of the World Science, Junho 29-30, 2016, Dubai, UAE: Proceedings, Dubai.
KITTLER, F. Optical Media. Moscou: Publishing House Logos, 2009.
KROSHNEVA, M., MALENOVA, O. Information Visualization and Infographics: a Teaching aid for Students of Publishing major. Ulyanovsk: UlSTU,2018.
KROYCHIK, L. Communicative and Functional Strategies of Modern Newspaper Texts. Media genres: History, Theory, Practice: materials of IV and V All-Russian scientific and practical conferences, 2012. p. 100–117.
LAIKOVA, Y. Infographics in the Russian media: Periodization and Development Trends. MediaScope, n. 2, Online, 2015. Disponível em: <http://www.mediascope.ru/taxonomy/term/9>. Acesso em: 10 abr. 2020.
LAIKOVA, Y. Media Infographics as a Format for Media Text in Russian Online Media, Tese de doutorado, Moscou: 2016.
LAPTEV, V. Design and Artistic Evolution of Russian Infographics (XIX – XX centuries): Origin, Formation, Development: 17.00.06 Technical aesthetics and design major: Tese de doutorado, Moscou: 2018.
LAPTEV, V. Infographics: Basic Concepts and Definitions. Nauchnotechnicheskie vedomosti of SPbSPU. Humanities and social sciences, v.184, n.4, p. 180–187, Online, 2013.
MANOVICH, L. Language of New Media. Moscou: Ad Margin Press Moscow, 2018.
MANOVICH, L. The language of new media. Cambridge: The MIT Press. 2001.
MCLUHAN, M. Gutenberg Galaxy: The Making of Typographic Man. Kiev: Nika-Center, 2004.
MCLUHAN, M. Understanding Media: the Extensions of Man. Moscou: CANON-Press-Ts, 2003.
MITCHELL, W. J. T. Image science: Iconology, Visual Culture, and Media Aesthetics. Chicago: University of Chicago Press, 2015.
NIKULOVA, G., Podobnikh A. 2010. Means of Visual Communication. Infographics and Metadesign. Educational Technologies and Society, n. 2. p. 369-387, Online, 2010.
OSTRIKOV, S. Design and Art Modeling of Infographics: Theoretical Foundations and Principles. Tese de Doutorado, 223 p., Moscou, 2014.
OSTRIKOV, S. Theoretical Foundations and Principles of Infographic Design: monograph. Moscou: FGBOU VPO Moscow State Art and Industry Academy named after S. G. Stroganova, 2014.
SHEVCHENKO, V. Visual Content as a Trend in Modern Journalism. Electronic Scientific Journal MediaScope, v. 4. Online, 2014. Disponível em: <http://www.mediascope.ru/1654>. Acesso em: 10 abr. 2020.
SIMAKOVA, S. The Philosophical and Aesthetic Foundations of Visual Practices in Journalism. Znak: Problematic Field of Media Education. Chelyabinsk, v. 33, n. 3, p. 166–174, 2019b. DOI: 10.24411 / 2070-0695-2019-10320
SIMAKOVA, S. Infographics in the Context of Post-humanistic Trends in Journalism. Bulletin of the Voronezh State University - Voronezh, n. 3. p. 127-131, Online, 2019a.
SVITICH, A. Graphical Illustration as a Visual Component of the Content of Quality Press: author's abstract. Tese de Doutorado. Moscow, 2016.
TONKIKH, V. Russian Civilization: Society and Personality. Istoki: Voronezh, 1999.
TULUPOV, V. Forms of Filing and Genres of fine press journalism. Bulletin of Voronezh State University. Philology. Journalism, n. 1, 137–142, Online, 2015.
VIRILLO, P. The Vision Machine. Nauka: São Petersburgo, 2004.
ZAGIDULLINA, M. Deus Ex Machina: The Human during the Expansion of the Mechanical and the Electronic. Novoe literaturnoe obozreniye, v. 149, n. 1, p. 428-443, Online, 2018.
ZAGIDULLINA, M. Key Features of Media Aesthetics: Mental and Linguistic Transformations. Chelyabinskiy Gumanitariy, v. 35, n. 2, p. 46-52. Online, 2016.
ZETTL, H. Sight Sound Motion: Applied Media Aesthetics. 6. ed. Boston: Wadsworth Cengage Learning, 2011.
ZITZER, V. Infographics is not Just Design. Information systems and technologies in education, science and business (ISIT-2014): materials of the All-Russian Youth Scientific and Practical School. Kemerovo: 2014.
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Publicado
2020-04-30
Como Citar
SIMAKOVA , S. . Media aesthetic component of communication and its manifestation in infographic content. Lumina, [S. l.], v. 14, n. 1, p. 84–96, 2020. DOI: 10.34019/1981-4070.2020.v14.30188. Disponível em: https://periodicos.ufjf.br/index.php/lumina/article/view/30188. Acesso em: 26 dez. 2024.
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Dossiê BRICS: Digital Technology, Culture e Communication
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